PJ Crescenzo 0:04

Welcome to the High Level People Podcast with your host, PJ Crescenzo. This is the show where every week we go inside the minds of modern market leaders. These are world-class entrepreneurs, thought leaders, and ministry leaders who are making a generational impact on the world today. The question is, if you're gonna compete, why not compete at the highest level possible? And that's what the show is designed for, to give you a playbook for your life so that you can continue to climb levels week after week. This is the High Level People Podcast, and welcome to today's episode. Welcome to the High Level People Podcast. Today I have one of my favorite people in the lending industry. I have Amir Syad, who we were just talking about, went from zero to a hundred in terms of influence, grow and go coaching, having a massive impact on some of the most elite originators in the country. Also, as a God-fearing man, a family man, somebody who's committed to selling without selling your soul, which I absolutely love. Um, so Amir, welcome to the High Level People Podcast. DJ three, baby. Let's go. Come on, come on, brother. I love it. All right, so we were just talking before I hit record about your journey. And I know you got a couple different chapters from working with your pops to cold calling to originating to running branches to being in leadership. Like you got a very uh decorated career in terms of being in the trenches and lending. But talk about the recent journey of having this new business concept and want to make an impact in the coaching space. Of what did that journey like from having an idea to implementation to having you know a thousand plus people show up at an event?

Amir Syed 1:44

Well, dude, thank you for for having me on, man. First and foremost, uh, you know, we got connected on IG, LinkedIn, and I love that you messaged me, man, because I love when salespeople just have courage to reach out. Like, dude, today I voice noted a huge guy on Instagram. Um, and I was like, you're not gonna write back. You go back. I was like, wow, you know, yeah. And I just love how you reached out to me, dude. I uh I'm a I'm a sales guy, and I think being shy is expensive, man. You gotta ask for what you want. So that's the bar right there. Okay, let's let's it is, man. It really is, dude. Like I never would have went my met my wife if I was shy. You know, I never would have had my house. Uh, you know, you know, it's just it can go on and on and on, man. So we're here. It's a new friendship. You know, you um have this podcast, and I hope uh your listeners here will get a few things of life-altering impact. And to start with, your your question, which I think it will. Uh, I uh come from nothing. Many people know my story, right? If they don't, I'm an immigrant. I left Iran with my mom and dad in 1985. From 1980 to 1988, Iraq invaded Iraq after the 1979 Iranian revolution when the Shah of Iran was overthrown. And so, in a matter of a year, the whole country went just completely upside down, right? And so then they got invaded. Eight-year war, million people died in that war. Most of them were Iranians. Wow. And we were right in the middle of 1985, bombs going off, you know, and my parents were like, we gotta get out of here. So I'm five years old. Now I got a four-year-old daughter, and I think, Wow, how in the world did my parents take off? Like, I couldn't even imagine, dude, like going to a whole new country. So they left with me, they left their entire immediate, extended family. They they went to London, that's where the nearest uh relative was, but they couldn't find work, it was too expensive. Then they had another distant relative in San Francisco got their visa approved, and they went to San Francisco. San Francisco is another expensive city. My mom couldn't get a job at McDonald's. Uh, and so then, you know, we had a friend in Chicago that says, I'll sign you guys an apartment and I'll put you guys up. So we lived in a 500 square foot apartment, just my mom and dad and I. I didn't speak English. Um, my dad was a shoe salesperson making $3.75 an hour in 1985. That was a minimum wage back then, give or take. And we moved four or five times, one apartment to another apartment in different schools. I can't even imagine my daughter, man, now that I'm a dad, like moving into a different country.

PJ Crescenzo 4:13

How much has your daughter impacted the appreciation you have for your parents? Like, has that shifted your relationship with them, having your daughter?

Amir Syed 4:20

Yeah. It it it my daughter has uh made multiple levels of impact for me in my life, man. And I think with my parents, you know, that's their only grandchild. I had our child late when I was 40, you know, and so you know, that wisdom, you're never really fully ready for it, but um it it very much so has crystallized the plight, the immigrant plight, you know, from a war-torn country and how uh much sacrifice parents can make, you know, and so you know, we finally settled in Chicago. Um, you know, I'll fast forward the journey. I I was never, you know, I had a lot of emotional scars, a lot of chip on my shoulder because I got bullied a lot. Uh, you know, we weren't really well off up until like later in life. My dad did really well in business, but um, I always had this like inner fire that I didn't channel the right way, PJ, for a long time. It came out in the wrong ways, right? Like aggression and fighting and you know, things like that. But then I always found solace in work. My dad had a small business, and so I did terrible in school. I couldn't sit in class till this day. If you're ever at a conference with me, my closest friends know I cannot sit in the chair. I I'm in the back, I pace, like I don't I don't know, man. Like I just I can't listen, I can't pay attention.

PJ Crescenzo 5:32

Bro, come on.

Amir Syed 5:33

Yeah, for like 20 minutes. I never did well in school, right? So my dad would bring me to business every Saturday. He had a small um car dealership, right? And I always joke, Iranian people, if you're Iranian, you're listening to this, or you're Indian, like you know, either you're either you end up as like like a rocket scientist, a doctor, or attorney, or you're like selling cell phones. You're like us, there's no in between, you know. So my dad was like stellar cars, you know what I'm saying? So he was like, You have you're you have a 1.7 GPA in school, you're gonna get a 4.0 street GPA. So he brought me to work at like 10, 11 years old every Saturday, man. It's wild. That's why I don't know him.

PJ Crescenzo 6:11

That's probably one of the greatest gifts you're ever given, get an exposure.

Amir Syed 6:15

It really was, man. So I went to his dealership. I learned how to uh detail cars, buff cars, how to run credit reports, um, you know, all these little things, man. Start the cars in the morning, make sure there's no check engine lights on, like all these things, and then eventually how to sell cars. I learned how to say hi, how are you in 22, 23 different languages and perfect enunciation? Uh, because I learned rapport building is like ability. So, you know, Chicago is very diverse. So we had all different ethnicities come in. And so I learned from my dad, I would watch how he'd say chefaj Kumesh to Romanians, right? Or like Nihau to the Chinese community, or like, you know, uh Tikani Scala to the Greeks. I'm like, man, my dad is so smooth. People will light up. They're like, oh my God, you know my language right off the bat. So I learned how to do that. Fast forward, I'm barely graduating high school. Some really powerful man loved me, loved my parents, graduated me, drop out of college, get into the mortgage business. I'm cold calling 300 people a day, end up becoming the number one cold caller in the country. And I always say, because I got that swag, you bring me anybody in any company, you put me on stage and let me battle them on a live cold calling session. I'm coming out on top. That's how sick with it I am.

PJ Crescenzo 7:27

You know? Did anybody have equivalent impact in your lending career that your dad had on you getting in the trenches of car sales? Was there anybody that came along the path that you would put in that you know, hall of fame mentor impact space, or is your dad in the league of his own?

Amir Syed 7:42

Well, my dad is uh the top of the top, right? I mean, my greatest mentor is God, right? Like he, you know, so he's my best friend, he's my mentor. Like, I that's no doubt. Uh my father is like, man, I don't know where I'd be without him. I think along the journey, you know, I've had many mentors. I think uh my first job, I always got to give a shout out uh to Kevin Taylor, right? He taught me how to co-call, right? He legit said, dude, this is not gonna be glorious, but if you master this skill, you will never go hungry. If you can learn how to sell over the phone without any body language or facial expression, he goes, if you can master this, it was the best thing that ever happened to me. So I watched him. He put me in the pit with some of the best guys, and I learned the P30, perfect 30-second intro, tonality, how to strategically stutter, how to have a low FM voice, how to have a Mickey Mouse curiosity tone, right? And then I added my own obsession to it and I got really, really good, man. Right. And so he was huge for me. Um, and then other people have come along at different stages that I needed. But to answer your question at the beginning, four years ago, I was really focused on doing a billion dollars in production in the mortgage business. Right. I set this bar and I said, I'm gonna go get that. Right? I said, I'm doing 150, 200 million, like I can do this. I'm a good business person, I know how to sell, I know how to market, I know how to scale. Right? And God works in funny ways, man. Like, you know, there's an old Russian proverb, you tell God your plans and he laughs at you, and it's so true because I'm like, this is what I'm doing, right? And then out of nowhere, opportunity came across for me to coach. I'm like, I don't I don't know if I want to do that, you know. And then I coached one kid, I changed his life. Uh, and then I realized, you know, because when I give PJ, I forget. When I get I remember. So people came to me and said, dude, you know these are a long line of people in your career that you've naturally coached, that you've taken them from zero million to a hundred million. I'm like, oh my god, that's these are all the people, right? They're like, you have a gift, brother. God has given you a gift, right? Don't squander it. So I said, let's go ahead and do it. And then it just like went off like brush fire. Because all I did every day, PJ, is I went on Facebook. I started picked one platform and I said, I'm gonna post every single day and I'm not gonna break the chain. Jerry Seinfeld, famous comedian, has a break the chain concept. They asked, How'd you become such a great comedian? He goes, I wrote a joke every single day and I never broke the chain. And I said, Oh my gosh, that's who I am, is Mr. Consistency. I said, I'm gonna write one piece of content every single day that's going to educate loan officers. I did that every morning at the exact same time at 8 a.m. And I would just give value. And I started to be known as Amirus free shit is better than everyone's paid shit. So people were yearning for a bundled-minded, credibility-based loan officer that would give them tactics without jail keeping anything and not needing anything in return. So I started doing that every day. I'm like, here is exactly how I did 100 million and what I did every day. Boom. Here's exactly what you say to a real career. It's exactly what you do. It was just hit after hit after hit after hit after hit after hit. My audience blew up because everybody was afraid. Everyone should be able to do that.

PJ Crescenzo 11:07

How long does the drought period look when you first started posting and you were and maybe you were having that battle with yourself of is this gonna work? Or maybe you didn't. I mean, I would love to know your mentality. Have you gotten to a place of mental maturity where when you pick the target, you're just blowing through it, or do you still have that spiritual warfare of is this gonna work? Am I doing the right thing? Is you're posting every morning at 8 a.m. Like, what's your mentality when you just start dropping value and you're on you know, month one of the journey?

Amir Syed 11:38

It's very interesting you just asked me that. I shot an IG reel this morning at my desk in my pajamas, and I talked about that very concept, right? People want to see they don't want to see all the makeup and highlights no more, man. They want to see people on the real element, you know? Yep. And so I'm just I'm okay with that, dude. And I what I mentioned this morning, PJ, in that reel was I said every stage of my life that I've wanted to pursue something, it's been viciously painful. And when I when I wanted to learn how to cold call, my first day I went home after cold calling, I cried in my bed, in my pillow. And I go, I know that sounds really bad to say, but I go, that shit happened. It was real, man. I said, I had I went from a 300 dial to one application ratio. But I said, you know what? I'm just gonna do the reps. I said, that's all I can control. I go, well, shit, man. I don't think there's any type of prejudice or discrimination from the sales gods. I go, if it's hard for me, it's hard for everybody. I go, well, my competitive thing. If it's hard for me, it's hard for everybody. That's everybody on my peace. Yeah, man, and I'm like, okay, okay, so let me just do the reps, right? The reps is gonna what's gonna get me to have the advantage. But I go, I gotta do the right reps. I have a saying, man, quantity time will find you quality time. You have to do the reps and you'll get the quality. Everyone wants quality first. Like you have to get ashamed, you have to get kicked in the nuts, right? So I said, I'm doing this. While I do it though, I'm going to get better at it and ask questions, right? So after a while, I went to a 10 dial to one application ratio. They used to have challenges where I'd come on the floor, everyone would dial, and the phones would all sing. And I would come out, bro. I'm I'm I'm if you're ever in a sales pit for me, you'll feel like you're working with Russell Crowe in Gladiator. That's how I lead my troops. I'm like, get the phones to sing, everybody. They'd make them sing. As soon as someone said hello, I'd grab it.

PJ Crescenzo 13:32

If Patrick Bet David and Jordan Balfour were turned into like an origin originator, billion dollar empire, that's a mere sci-ad.

Amir Syed 13:39

Man, I appreciate that, man. I get that almost every week, bro. But it's funny. PBD and I are from the same same city in Iran. But so I would get on and I would boom. If you said hello, I'm getting your application. But it didn't always start that way, right? So the video I made today, PJ3, I said, I have just spent six hours copywriting this YouTube video script that I'm recording today. It has been excruciating. But I know one thing. In a year, it'll be three hours to one. In two years, it'll be one hour to one. And in four years, I don't even need a script. I'm just gonna get up and spit. Right? I said, it is painful. So when we did this coaching thing, one thing I'm really good at is bro, I I I detach from outcomes. I don't, I'm not on the right side of the equal sign, I'm on the left side of the equal sign.

unknown 14:30

Right?

PJ Crescenzo 14:31

I do outputs.

Amir Syed 14:32

Inputs. I live in inputs. And I'm like, if I do this every day, I know for a fact two plus two equals four.

PJ Crescenzo 14:41

When did that shift happen in your career? I'm assuming when you started, you you weren't married and obsessed with the inputs on day one, or maybe you were, and if so, where did that come from?

Amir Syed 14:50

Well, I'll tell you, it started day one in the mortgage business because uh my m most of people's fears uh come from a uh lack of money in the mortgage in the in any sales. So they're like, I need to get paid, right? I need to pay my bills. You understand? I I listen, I completely understand. I come I I come from a broke background, I get it, man. Right? But what I told myself at that time, I said, you know what? I'm gonna live at home with my parents. I lived at home until I was 27. I go, I'm gonna sacrifice. I'm not gonna go out. I said, I'm I'm I'm gonna keep my nose clean. I'm not gonna drink. I I just I I I need to prove to myself and everyone that doubted me that I can fucking do this. Pardon my French, right? You're good, bro. So I said, you know what? I'm living at home. All my friends are going. I go, I I am gonna lose friends, I'm gonna lose fun. I don't want to be a freaking failure, man. Right? Everyone's gotta get to that point of like enough is enough. So I lived at home, I had no bills. I had a car, right? That that like I had no car payment.

PJ Crescenzo 15:59

You you sacrificed instant gratification and the keeping up with the Joneses to take the more disciplined route of building the foundation so you could sell the right way and not have the commission breath if that's what you want to call it in the industry.

Amir Syed 16:10

That's right. And so that's exactly right, PJ3. So when I was making those calls, I said, okay, I'm gonna detach from the outcome. I don't really need this commission check, so I can sell with a good heart. And people felt that, man.

PJ Crescenzo 16:26

Like I was actually fell in love with the process, so you didn't have to focus so much on the production. But let me ask you a question because I think there's two sides of that, right? Maybe this is just a God-given spark, and I can relate very well to you when you say the fire. When I was in first grade, they said, What do you want to be when you grow up? And I wrote successful. And my teacher said, What does that mean? I said, I don't know, but I want to be successful. Um I relate to the fire, but I want to talk about pressure for a second because you made a strategic move where you could remove pressure so that you could perform the right way. But in a high performing elite environment, where is putting pressure on yourself fruitful? Right? Like, where is that balance between, hey, don't put too much pressure on yourself so that you have to oversell and can't treat your clients the right way? But what's the right type of pressure that if I'm elite performer, I want to put on myself so that I can perform? Does that question make sense? I think so.

Amir Syed 17:14

I well, I think true winners want pressure. It's the losers that just want praise. Okay. So all winners naturally are gonna put pressure on themselves. Like someone was telling me the other day, PJ3, like, Amir, you got this guy is hating on you. And I said, he can't hate on me no harder than I can hate on myself. I go, I'm my worst critic, brother. I go, I love that response. I said, he can't say nothing that's gonna affect me that I have not said to myself times 10. I am my worst critic, man. Right? So I said, it's all love, baby, right? And I say, the pressure, you'll have different types of pressure as you climb the ranks. Right. And so, you know, when I first started, the pressure for me was to make something for myself. Right? So I said, okay, that's that's like I need to do this to just keep my dignity in my and and show that I'm not a freaking loser. You understand? That basically dropped out of high school. So I said, that's the pressure I'm gonna put on myself. Right. There's different pressures, right? Like when I've had a big company, it's like shit, man. I don't want to lay people off. Like, I like I I if I hired you, I gotta do whatever I can to keep you employed, especially if you're a good employee. So that put pressure on me that's trusted me, so I got to steward your career. Yeah, yeah, man. Like I know some business people might hear that and be like, what? I I don't I don't operate that way, man. Maybe I'm wrong, but I've I've always had if I'm like, if you're a good employee and I hired you, I guess I know there's market changes, but man, like like I have a responsibility if you're a great player to find a way to do more business to keep you employed. So that was a different pressure, right? The other pressure I've had, which is a healthy pressure, is now in the community is my students, right? Is like these people are investing a lot of money, man, into something that you can't tangibly touch. Like you go to college, you get this degree that you put on your wall, you can look at it and touch it, and you think it's gonna get you a job. Well, that's a whole nother conversation, right? But I'm like, these people are coming in investing in their career degree. I have to get them results because I'm not a charlatan, dude. I'm not a snake oil salesman. Like, I really need to work hard. That's a pressure. At the end of the day, the best pressure is thinking about the people that need you and doing it for those people that care about you.

PJ Crescenzo 19:34

Because that's where the pressure of a servant leader, somebody that's thinking about who do I need to show up for today.

Amir Syed 19:39

That's that's exactly right, bro. Like, I got a wife and I got a kid, you know, and so I I I'm like, you know what, man? I want to live a certain lifestyle, man. Like, I look at my daughter's little eyes, I'm like, I'm here to protect and provide. Like, I'm not no bum. And I think I don't want I'm setting that example. Like, I like there's a lot of bum young men in this world right now, dude. Like, I don't want her on a poll and dating some loser. Like, she's seeing me, I am the example. That's another piece of pressure I put on myself.

PJ Crescenzo 20:08

I love that. Yeah, let me ask you a question. What do you think? I like to just get raw because I'm just diving in. What do you think loan officers are sacrificing in their professional growth by not focusing on spiritual growth? So the loan officers that okay, my bad.

Amir Syed 20:28

I I will tell you, I don't think that's limited to loan officers, right? I think it's that's everybody. And I think one of uh our main priorities at Go is um you know high performance. There is high achievement PJ, and there's high performance. High achievers, they uh will do whatever it takes to succeed financially, professionally, but it always comes at a cost. And it always comes uh with divorce, depression, diet issues, uh, burnout, right, and burn bridges. I I I was that guy when I was younger, right? And I seen it in my 25-year career, man. Okay. And I always say my 25 years is 50 years. That's how many hours I've put in, how many people I've met, right? And so what happened after the pandemic is we saw people get isolated and scattered, and now they work at home, right? And that's not how we're wired as salespeople, especially. Like, we want to be around other salespeople. You know, we go in the office, we learn from one another, and so they made all this money from 2020 to 2022, like golden era of the mortgage business, working from home. The faucet turned off like almost overnight. They're working from home, they extended their lifestyle, had to learn news modern sales and marketing skills. I mean, you talk about a like one eighty turn in the mortgage business, their marriages are failing, and all that. So I said. You know what? It's not about how good you're doing. It's about how long you're doing good. Right. And I said, the only way we're going to be able to do that is to hide. Okay. All right. Come on. So I said, you know what, man? Like we have to work on people's PEMs. Physical, emotional, mental, spiritual. Just as much as we work on the ingredients of our business, marketing, sales, ops, and finance, the four pillars, those pillars can only go as high, like a skyscraper, based on how deep the foundation is. And the foundation is PEMs, physical, emotional, mental, spiritual, right? And so think about it. Physically, what I coached the LOs in the community and my coaches, I said, we have to hold our students accountable. They need to do three to four physical activities a week. Right? Like you're in great shape. You probably work out. You know, like you work out, it transcends into your confidence and your body, everything emotionally, right? They all have to have um activities every week that fulfill them emotionally, right? So, what are some examples? Like my my wife, my wife, for example, has a lunch day with one of her girlfriends every week. I encourage it, right? I go every single Friday to the same cigar allowance from one to five, been doing that for 10 years, and I call 10 people that I batch. I don't get to all 10 usually, and I just have conversation with them on my phone. Family, friends, mentors. I get my emotional cup filled in when I do that. Mentally, every single morning I read 15 pages of a business book. Okay, so I fill my mind up with the good shit, right? And so I'm like, man, mentally I'm getting sharper. Lastly, is spiritually, right? I B I G every morning, bro, beginning God, right? I wake up in the morning, I'm wired, I say, I just say, thank you, God. Right? Like, okay, thank you, God. Right? I come in, I read one piece of scripture from John Maxwell's Daily Laws. I read it, I listen to it, I pray for one or two people. It's who I am now, right? I love it, bro. Yeah, so it's these are systems that I have in place. Like if I showed you my calendar, you'd be like, oh my God, this is all it's all in my calendar intentional. You follow? Because, dude, you gotta remember, PJ, like I have a wife, I have a daughter, I have thousands of people, right? That I don't want to say depend on me. I was gonna say that, but they are they feel me.

PJ Crescenzo 24:23

You're influencing and impacting the trajectory of their lives. I can't do that, man. I've been gone. I feel that, bro. I mean, I don't even know, like, we barely know each other first time we're connected, and I you post something gets me fired up. I mean, I'm just one of you know ever many thousand people are following the content, but it's about setting the standard and falling in love with that standard of her feelings. And because so many people are looking to say, hey, what's Amir doing this week? There is a pressure that comes with that.

Amir Syed 24:46

You know what's wild about what you just said is one of my one of my I've had great mentors, man, and one of them had told me, he goes, Amir, as you become more successful and you go up the ladder, your ass is gonna show to everybody because you go higher, and what do people see? They see your ass. He's like the size 34 or 36. Yeah, bro, exactly. He goes, everyone's gonna be looking at you, man. He goes, and I'm like, what does that mean? Dude, it's wild. Like when I do my big mega event, I just see eyeballs watching every move I make. The good news, PJ, is that I'm not a Hollywood actor. I've worked very hard in my life on my character development. So I don't slip, I don't drink, I don't, I'm happily married, I keep systems in place to keep a great marriage. Now, listen, I'm not perfect, right? I want to be very good. I'm not like, okay, like I'm a man, right? Like, I'm on a journey, bro.

PJ Crescenzo 25:40

We're all on a journey.

Amir Syed 25:40

On a journey, on a journey, yeah. But like I realize the systems I put in place allow me to set the example for the people, not just as a mortgage executive, right, and a mortgage sales leader, but I don't want people to look at me, PJ. And I don't like these guys on Instagram that lead with their Lambos and their jets and their watches. I want the up-and-coming sales professionals to look at me and say, that is the example. Super successful at home and super successful in life. Like I got guys I won't ever mention on this, but there's guys you definitely know and your listeners know. These are famous IG guys. I'm like the godfather. They call me. Come on, baby, and they ask me for life advice, right? Because they're feeling the hollow, they're feeling the shallow, right? They come to me because they know I will love on them and I'll never judge them. And I say, dude, all those things are great. But but you're a you're a married man, you got kids. This so they see me on IG and I put up my stories, how I do a daddy-daughter date day every Friday, how I do date night every single Friday night, how I work out with my wife every Friday morning. I I capture what I'm doing, they see it, and I say, that's what you want to gravitate towards, man.

PJ Crescenzo 26:59

You know? So good, bro. All right, so let's transition. I want to go deep on the winning loan officer, right? Of what it looks like to be elite and winning at a high level in 2026, 2027, however long anybody's listening to this. So, this is a high-level people podcast. We're doing two things. We're talking to high-level people, and we're helping people go to higher levels. So if I'm the everyday loan officer, maybe I'm doing two loans a month, maybe I'm stuck at four loans a month, maybe I'm at 10 loans a month, but I'm just saying, hey, how can I start swinging with the big boys? Let's break apart what the life of a winning loan officer look like: mindset, non-negotiables, habits. And I love what you said about high achievement versus high performance because I've seen that. I've seen the $10 million month with a divorce and angry kids and 200 pounds overweight versus high performance, right? So let's go into the winning loan officer and just start to break apart what that looks like to you habits, mindset, break it apart for me.

Amir Syed 27:56

Well, I'm on six, I'm six months into a what I believe is gonna be an 18-month journey of writing the greatest book ever for loan officers. Okay, come on. Yeah, and so I meet every single Monday with my copywriter at 1 p.m. Uh, and she's written two New York Times bestsellers. Um, and she told me the other day, she goes, Amir, this book is gonna send shockwaves. She goes, You're due for more books. I talk about all this in the book. So just this is right now June of 2026, you guys. So depending on when you listen to this, you know, you'll you know, you'll know where the book is at. But I really I talked about this, PJ. So you asked, what does it take right now for loan officers to win and position themselves to continuously win? Well, we talked about the PEMS, the physical, emotional, mental, spiritual. The number one thing I'll tell you, and everyone has probably heard this. You're the average of the five people you hang out with. Shout out to the honorable Jim Rohn, the godfather of personal development, of Tony Robbins, all these guys. If you hang out with five millionaires, you'd be the six millionaire. I believe in that. Okay. I am a walking proof of that. My entire company go coaching this flag of the logo is from Proverbs 27, 17 as iron sharpens iron, one person sharpens another. Right? Like anything I wanted in my life, PJ. Like, I hang out now with honorable fathers that have really good relationships with their kids. I hang out with honorable husbands, right? That I know of have been married a very long time. Now, that doesn't mean I'm like better than anybody, like, but I I I gravitate toward people like that, right? I gravitate towards very successful business people, right, as well. Just naturally through assimilation, uh affiliation, I assimilate because I see these things. Now, check this out. I'm gonna give you the opposite, okay. My wife's family is from a small town in Arkansas, 18,000 people. Okay, my wife's Armenian and Jordanian, she's in Arkansas. Don't ask me how that happened, right? But I'm from a big city in Sh, I'm from Chi Town, right? Every time I would go out there, I still go out there now once a year. I I don't know how to say this in the most elegant way, right? The average median income in this in this town, they're amazing people, is like 52,000. There's nothing but fast food restaurants everywhere, right? If it wasn't for my amazing mother-in-law that whipped me up amazing Middle Eastern food, but guess what? Almost everybody's out of shape. There's really no hope in this town. A lot of people are hooked on drugs. There's a big drug epidemic there, right? The probability of me being fat and out of shape and on drugs is a lot higher than it is in where I live now, my environment, right? So, number one, if you if you're listening to this, you're not gonna be able to do it yourself. I don't care. Okay, you're gonna have to get in a community of upward-minded, forward-thinking, successful loan officers. And that's why Go coaching has proliferated, right? You become who you are. There was a famous study done. They took low producers, put them around high producers, just had them sit in the same room within a year, their production went up 30%. They took that same route, put them next to low producers, their production went down 30%. Same market, same company, same computers, same floor, nothing. Bro, there is power and proximity.

PJ Crescenzo 31:24

I'm a very big believer in it. What how how radical would you recommend getting, right? Because I love the implementation and I love the just massive action to create the life and the change that you want. I'm listening to this and I agree. Okay, I don't like the five people I'm around. What's a radical move or a next step that I can make to shift my community and my environment so that I can honor principle number one of winning, of getting in the right rooms?

Amir Syed 31:46

Well, you've talked about um we're talking about your circle, it's your inner circle. If you don't audit that circle, it'll become an oval. It'll start to, it'll start to stretch you down, right? So what happens is, you know, we have to audit and say, you know, we're show me your friends, I'll show you your future. Right? So we have to we have to say, like, okay, are these are these, you know, like people that are really embodying what I want to be. That whole thing of fake it till you make it, I think has been really like miscontrude. I think what has to happen is we have to always put ourselves in positions, especially with the people we're around, that embody what we want to be. We may not be there yet, but we'll naturally get there. Like, I have some really successful mentors, PJ, and when I get off the phone with them, I I feel my IQ has gone through. I just feel better. I'm like, gosh, the way this guy speaks. You understand? Like, whoa, dude, right? Like, I just feel so smart. Like it's been in your capacity just through communication. Yes, man. Right? So I think the loan officers have to think, what do I really want? I did this free coaching session with an older man two weeks ago. Okay. I'll save you the details of how I met him. Gave him a free 30-minute one-on-one. Okay. Got on and I dug deep. I said, hey, whatever you share with me, feel safe. Okay. So I'll never mention his name, right? So we started talking. I said, What's what's causing you unhappiness in your life?

unknown 33:21

Right?

Amir Syed 33:22

He goes, I just see other people doing more in production than me. And he goes, and I just know I can do more. I said, okay. I said, good. Good to have that fight. Right? So but if you stay there, you're gonna get really, really discouraged and depressed. You can only stay there for so long. I said, Do you mind if I ask you some personal questions? And I promise you I'll never judge you. I asked for permission before I asked, right? He said, Yeah. I said, um, are you married? No. Have you ever been married? No. Kids? He's like, no. I said, okay. Do you want to be married? He goes, not not really. I'm I'm cool where I'm at. I go, okay, fine. I said, uh, are your parents still alive? He goes, yeah. I said, do you have a good relationship with them? He goes, I do. So okay. How about your friendships? Do you have two or three really close friends? He goes, Yeah. But the way he said, yeah, always pay attention to how people say words. I said, okay. I said, how often do you hang out with them? He goes, we meet every Friday. I said, where do you hang out? He goes, we hang out at the local bar. I said, what do you do at the bar? He goes, we just watch games and stuff. I said, what do they do for a living? He started explaining. Go, do you ad do you really admire them? He goes, no. He goes, we get there and we just kind of talk about stupid nonsense and stuff like that. And I said, and I asked a few more questions and I said, we'll call him John Doe. I said, John, are you you're talking it out loud? You're having some mortgage talk therapy with me. Because a lot of men, especially, they just hold it in. They don't talk about it. I said, what have you what have you learned just talking this with me? Because great coaches, PJs, I've learned. I don't tell. I let people, I guide them. I'm the neck, they're the head. I guide their head. I have them come up with a solution, right? He says, Wow. I really don't have anybody around me that's really lifting me up, that's really just elevating me. I said, that's the problem, bro. I said, you you gotta be around people like me that will challenge you and help and lift you up. Great leaders lift up, right? So that was a wildly impactful moment for him. So to answer your question originally, PJ, my number one answer for LOs here is if you're really serious, right, you're gonna have to join a community like Go, or you're gonna have to be around really successful LOs that you aspire. Because here's what'll happen you will get discouraged and depressed because you'll you're you're going to have a void that you can't fill if you're not around the right people. So being around in the right community is an absolute X factor. So I'll tell you one last thing. When I was in sixth grade, I was a very bad kid. I moved around a lot and I got into a really bad fight. Came home, black eye. And my mom, you know, mama knows, child. She said, What happened? I said, I was playing basketball. She knows. She goes, basketball? So she dialed. I still remember my childhood friend's phone number. We were in an apartment building. She dialed the third floor, Charlie Oranham. I won't say the phone number, right? But I from, you know, back in the day, we would dial numbers, right? And his mom picked up and she says, you know, this is what happened with Amir. It's Charlie home, because he's my best friend. She goes, Let me find out. And she went to Charlie and says, Did something happen to Amir? Now Charlie's a snitch, okay? Charlie Oranham, if you're listening to this, man, you could at least cover for me. But he just broke down right away because he got his ass beat by a bunch of kids. Called my mom. My mom's like, What happened? And I'm like, blah blah blah. And I'm like, who told you, right? I'm like, I'm gonna kill Charlie, that snitch. And I said, I'm going to the school dance tonight. She's like, You ain't going to that dance. What happened? I found out on Monday is thank you, Charlie Oraham. Those kids I got into a fight with, they came to the dance with knives and a backpack, and they were gonna do something really bad to me. Wow. My mom found out she told my dad, I don't care what it takes, we need to get this kid out of this environment. I speak farsi, and the far far language of farsi is a beautiful language. It's like poetry. There's a saying that says, You can't put a white glove in dirt and expect the dirt to turn white. The glove will turn dirty. So my mom said we need to get this kid out of this environment. So we moved to a very high, affluent neighborhood one mile away in the north side of one mile, man. Right? We lived in a shack. These kids are living in mansions. It was very traumatizing for me. I saw one fight in six years where I was getting into a fight every day for six years. These kids were talking chess and debate and this and going to places like I'm like, these, I mean, my whole my whole life changed being around these better kids. Environment. Environment, man.

PJ Crescenzo 38:14

What are you doing today to challenge yourself to still get into bigger rooms? I feel like it probably gets more difficult as you continue to grow and you elevate the circle and you elevate the goals and the targets and the revenue. Like, how do you stay engaged today, even personally, looking for personal growth?

Amir Syed 38:28

Well, I have in my iPhone notes, I have something called PBAs, Personal Board of Advisors. I call one to two every single Friday, and I just call and I, you know, you know, um, I just have a system around that, right? So what happens is um fortunately, when you invest in your own skills, our earning potential is a direct manifestation of the value we bring to the world. Right. So I invest time every day to increase my marketing and sales and leadership skills, and then I'm able to monetize that. So as I make more money, I'm able to reinvest into myself and level up, right? So the biggest investment I ever made was 10 years ago, I joined a coaching community that was 30,000 a year. Well, I said, dude, I gotta go all in, right? I'm gonna invest in myself. So that was the best investment I made. It changed my entire life, right? And because I invested in me, now I'm able to take care of other people. Jim Rowan, who I mentioned earlier, the godfather of personal development, has one of the best quotes I've ever heard. He says, PJ, you take care of you for me. I'll take care of me for you. The better I take care of myself, the better I'm gonna be able to impact you. Come on, man. So I said, that's the first thing I'm gonna do. So now what I do at this stage in my life, I have different responsibilities, right? And it'll change. I have a I have a spiritual mentor who is uh, you know, an honorable, godly man. I mean, I give his name. His name is John Gordon, wrote the book Energy Bus. I joined his mastermind. He gives me very good sage advice around how to be a great man, a great husband, a great father. There's not ex and o's with him, right? Come on. He's taught me a lot about leadership. So I stay tethered to him and his community, right? There. I know what to get there, right? I was coaching for about uh maybe a year. I just ended that with a gentleman named Todd Herman who wrote the book Alter Ego. He coached Kobe Bryant. He's an inventor of Mama mentality. Phenomenal book. Phenomenal book.

PJ Crescenzo 40:29

Both for great, two amazing books. Okay, yes. And Alter Ego.

Amir Syed 40:33

Okay, okay, let's go, PJ3. So I said, you know, I I I need help with um how I'm leading my coaches. I have 17 player coaches. Like, these are all stars. I need to understand how to get their mental mechanics right, pour into me, right? So now I also join like highly X and O masterminds for the space that I'm in, which is really called infrapreneurship, right? How to basically transform people's lives in new modern ways of education, right? In their space. But there's so many things behind the scenes that I'm learning in the business world. So I have different rooms that I'm in and basically what I need, but not too many.

PJ Crescenzo 41:15

You have leaders for your pillars, the different pillars of your life of what you're looking to grow. You go and find a North Star if you can have the most impact on this area. I love that. So so just to recap on the non-negotiables for loan officers, because I think we got a third bullet point we can fill in. Number one is we got the pens, right? So we got the physical, emotional, mental, spiritual, you got to get you right. And I love that Jim Rohn quote. Let me focus on getting me right so I can help you, and you focus on getting you right so you can help me. Yes. The second is upgrade your community. So join a community like Go, get into a mastermind, get around some killers. If there was one pillar or one bullet point you could fill in as kind of your core three, right? Winning in 2026, what would you make that third pillar to winning as a loan officer? So I'm getting myself right, I'm getting in the right community. What's my third non-negotiable?

Amir Syed 42:00

I'm gonna give you guys um my G6 playbook, which is really going crazy right now in the mortgage industry. So I want everyone listening to this right now in 2026. You have to start positioning yourself to win in the future. Um, and that's gonna take how you're gonna be reputation rich rich on AI. Okay. I think a lot of people are looking at AI in terms of how it might replace the loan officer. It's not, it's going to supercharge the loan officer. Okay. But what they're not looking at, PJ, is they're not looking at how the consumer uses AI to select the loan officer. Okay. They're looking like the other way. It's like, hey, bro, look that way. You understand? So there's six moves that they have to start putting in place now. So when people go to a chat, a Claude, a Gemini, Copilot, Grok, these places, and they're vetting a loan officer, verifying a loan officer, right? That that loan officer's name becomes endorsed through AI. SEO is dying. GEO is spawning, right? So people are going to chat. The study by Nerdwallet that recently came out and said almost 50% of all home buyers have or will be using AI to pick their loan officer. Okay. And I got data upon data upon data. Okay, for all you data freaks out there, right? So how do we become indexed? How do we become reputation rich? Right? Six moves. Number one is a consistent when I call NAP name, address, phone number across all your online profiles. Right? Because what uh AI will do is it will geo index you because people are how they're searching right now. I asked all the platforms. I hired a research assistant that paid thousands of dollars. So I'm like, I'm not gonna ask AI about AI. I'm gonna go find out, right? The number one most searched term. Of consumers asking for loan officer information. One of them is I'm a first-time home buyer in Louisville, Kentucky, who's a great loan officer. People are hyper locally searching. So it'll go out quickly and it'll search who's the most consistent guy that has a Lexington, Kentucky name. So you have to do a full audit on your social. That's the easy lowest hanging fruit. Okay. So good, bro. Two is um you're going to have to uh uh be on a site like Reddit.

unknown 44:29

Okay.

Amir Syed 44:30

So Reddit, you can have a couple profiles. You can have an anonymous profile and you can have a public profile. All right. Reddit is one of the highest used search engines in the world. Wow. Bora and Reddit. People don't people sleep on Reddit.

PJ Crescenzo 44:46

You just get bars dropped left and right. It's a natural human response. So that's what I'm coming up with.

Amir Syed 44:51

Let's go. So with Reddit, you know, you you will learn like how to how to basically go in there every day for 15 minutes, join the proliferated, uh the prolific groups where home buyers are, and they're asking really good questions. And you can answer without the sales pitch. Then you can work in the DMs, and then what'll happen is all the AI platforms are searching Reddit to see how qualitative your answer is. That's two. Three is YouTube. Brokeys are on TikTok. Low intent consumers are on TikTok and IG. Like I always joke with the social media platforms, PJ. In high school, I don't know if it was for you, but we all congregate in the rotunda in the beginning of the morning. You have the badass kids smoking cigarettes over here, you got the jocks, you got the really smart Asian kids in the corner, right? You got the Indian kids and the Persian kids. So and they got the professors, the teachers, when the bell rings, all the super smart kids go to YouTube, all the badass kids go to TikTok, all the cool jocks go to Instagram, all the teachers go to LinkedIn, right? The analogy makes sense. But dude, when people go to YouTube and they're looking for mortgage education, they're sticking around because it's long form. They're really serious. Now, who owns YouTube, PJ? You know? Google. Who owns Gemini? Google. Oh. Gemini is one of the biggest platforms. So when people search. I love that. Four, right? Four is gonna be write a book.

PJ Crescenzo 46:42

This is a freaking masterclass, bro. Anyone listening to this, this is a $25,000 mastermind you're gonna get for free by just listening to this podcast. So go show Amir some love once you listen to this episode and maybe make a donation if he's got a nonprofit in exchange for wisdom.

Amir Syed 46:58

All right, what's my free shit's better than a patient? I'll never forget that, okay? All right, what's number four? Okay, so write a book. It's never been easier, man. My gosh, I have no idea how people are now writing a hundred-page book augmented with AI, not AI slop, but it's like DSTR for like mortgages for dummies, right? Like you guys should all be writing a niche book about something, condos, right? Like, so you want to buy a condo, it should be the title of the book. Like, if I was full-time doing long, I would be, I would have five books by now, right? In my email signature line, right? Like, that's my sales is all about increasing your status. You understand? And so what's what's AI gonna do? It's like this guy wrote a book, right? And it's never been easier, man. It has never been easier to self-publish a book, right? Five is gonna be niche content. I'm sure you heard the saying, riches are in the niches, right? Like, I I I have a new saying which is don't make me niche slap you, right? I see a lot of Walmart LOs. They're like, I'm doing everything for everybody, bro. Your content on IG and your blogs, your, you know, your phone, you should really niche down in something. Like, what I believe I'm really good at is I have loan officers in my community, former police officer. I'm like, you're gonna be police officer, turned loan officer, hometown hero captain of America, and double down on it, be the absolute best, right? So you should have a lot of niche content. The DLC, DSCR guy, non-QM guy, condo guy. I help registered nurses, firefighters, police officers. You could still do different types of loans, but at least three out of all your seven pieces of content should be niche down or on one specific niche. Right. Like what I was really well known for in Chicago when I was a mega producer, PJ, is I was really highly regarded for three types of people because I talked about it a lot. Two to four unit buyers, because I owned 100 units before the age of 30, so I knew how to buy property and I love the programs and products, and I was passionate about it. So people know you're buying a two to four flat, go to Amir Syed. High-rise condos. I was in Chi Town. I was very good at navigating condo questionnaires, understanding that, right? Three, I was exceptional when it came to uh highly sales commissioned first-time home buyers. So all my financial advisors that were working with that niche, I would prospect them. I knew how to talk their language, as Salesforce guys, all that. All right. So I niche down as I wrap up to five and six. This is the other low-hanging fruit, man. So what have I said as a nap, consistent nap, name, address, phone number, number, write a book, you know, whatever. I made my orders on Reddit.

PJ Crescenzo 49:40

YouTube, YouTube, niche content. Don't get niche slapped.

Amir Syed 49:45

Don't get niche slapped, right?

PJ Crescenzo 49:46

And the last one is just a hope and a niche. Yeah.

Amir Syed 49:50

Come on, baby. Hey, last one is Google reviews, man. Dude, you you got, I'm telling you, people are sleeping on this, man. One of the ways that I get my LO's massive amount of business in Go Coaching, I force them to get to 55-star reviews on Google. And I have a very specific tactic that allows them to get there. Then I have a company that augments it and supercharges it through AI. Bro, the amount of non-realtor represented qualified home buyer leads they get after the Google reviews is ridiculous. Then I coach them on how to get those referrals out to agents. Those are the six things that not only will get you AI rich reputationally, but will allow you to preserve this.

PJ Crescenzo 50:39

Freaking masterclass, bro. G6. Thank you for that. Not only am I going to implement that myself, but I think hundreds of people are gonna hear this and thank you for that playbook. Um, but then again, they say you don't pay for coaching for information, you pay for implementation. So if you need help implementing, be sure to reach out to Amir. All right, bro. Two two final questions as we wrap today. So, first is activity. So we got a lot of strategies, we got a lot of high-level strategic rooms to walk into, my community, different types of content. But let's just back to the basics calls, texts, one-on-ones, events. What does your non-negotiable activity paradigm look like for either LO or sales leader? Like, do you ever have a minimum? Hey, I have to have at least this many phone calls a week. Do I gotta have this many one-on-ones? Like, let's just say my internet dies and I all I got is a cell connection to go and make 20 grand a month. What is my activity need to look like on a weekly basis?

Amir Syed 51:33

Well, it's interesting you asked this because remember how I told you earlier I put six hours in a script to shoot a YouTube video. Yep. It was exactly on the topic you just asked me. Okay, let's go. Right. So thank you, Holy Spirit. Pulling all the weeks. Let's go. We're working on. Wow. So great questions, by the way, man. Um I have a saying that it's no activity, no business. No activity, no business. But spell the first one is Kn O W. No activity, comma, Kno W, no business. If you know what activity you should be doing, right, you will know the business. Come on, right? No activity, no business. No business. Yeah. You gotta first know the activity to know your business, bro. That is good, bro. Come on. So there is five indicators of a very successful business. When we get in the car, we have a dashboard, right? Speed limit, speedometer, um, oil level, all these things, right? I've really given this thought of what has been my number one maybe 1A, 1B, secret to my success was a broke immigrant kid that barely has a high school degree. How did I how have I gotten to this level? Well, first of all, my mindset has always been kick ass like a black belt, but learn every day like a white belt. Okay, like I I stay, I I have a lot of humility, man, but I um I got a lot of swagger and a lot of humility at the same time. You follow? So the other thing I tell you is the coaching community I've been involved in has obviously been a huge part. And I'd say one C is I know my activity and I do the activity. So that's why I spent six hours, invested six hours on this, because I'm like, there's a really big need in the industry of like what do I need to be doing, right? Yep. So every business has five indicators. There is labor indicators, which is your activity indicators, what I need to do, labor. Okay. There is leading indicators, PJ, which is leads and pre-approvals. These are leading indicators. Depending on how many leads I have, how many pre-approvals I have, they're going to tell me a story, right? They're gonna lead me to a conclusion, right, bro? There is lagging indicators, which is basically how many locks I have. Like if I know I have 10 lock loans right in the pipeline, I go, these are these are lagging indicators. I know what's gonna happen. Every mortgage company executive wakes up in America, first thing look at is how many locks came in yesterday. That's a lagging indicator. Duh. Four is landing indicators. I landed the plane, my funded deals. The one now no one ever talks about is loyalty indicators. What do I do after? What's my two pieces of activity I do after I fund a loan to increase my LTV, lifetime value, and decrease my CTA cost to acquire every single client. So I make sure that I retain these clients. So let's talk about the labor activities because it's the top of the funnel. Yep. This is the highest income skill. And when the YouTube video comes out, you guys can go, oh, go check it out. I think it'll go, it'll be a masterpiece because I really break this down. Your number one reason for existence as a loan officer is to promote and prospect yourself every single day. Is to market and sell. Bottom line. You can you I don't care. You if you're listening to this, you want to have a debate with me online, we could debate me all day long. Okay? A lot of you have been taught wrong that you think being the best LO is what's gonna get you paid. Nah. It's the best known that beats the best seven days a week.

PJ Crescenzo 55:40

So good. Yeah, your amount of phone calls you made is a lot more important than how many times you ran AUS. Because 19 other people can run AUS. Only one person can capture the heart of a top agent that's waiting for their next loan officer to swoop them off their feet.

Amir Syed 55:55

And dude, in the world of AI, those two skills, marketing and selling skills, are going to stand out like a big ass zit on someone's face. All right. Like you, you in this, in the AI is coming to augment the doing of the loans, right? Like basically, AUS is AI well in advance of itself. It came out in 1995, D U N L P. All right, like AI is gonna be AUS on steroids, it's gonna structure loans, it's gonna give underwriting decisions, but what's gonna separate you is your ability to connect with people, right? Your ability to be seen at scale. So the activities are are two buckets marketing and selling, promoting, prospecting, pre-suedeing, persuading, right? So every day, bro.

PJ Crescenzo 56:44

Thank you for this. This is so freaking good, bro. Like to somebody that loves the industry and really loves the intricacies of what it takes to be great, your commitment to the craft of being able to create the frameworks and the buckets that these generalities that just float around the mortgage universe and actually being able to organize them and not have it look like a Staples 1990 yellow gray cabinet, but like a nicely class A office cabinet where people actually want to go in the drawers. Like, bro. When you go to get a cigar on Friday, I want you to upgrade whatever you usually get. It's time to treat yourself and get the nicest cigar in the shop for the work. I already do that, PJ.

Amir Syed 57:25

I already maybe I'll get two. Maybe I'll get two of them, no?

PJ Crescenzo 57:28

Smoke one for me. Like four hours has turned into eight hours, and we're going up two hours late.

Amir Syed 57:32

Let's go. Oh, I can't do that, man. I can't do that. But the marketing activities, bro, is you cannot depend on your marketing department to represent you anymore, man. You were able, you were able to skirt that for years, right? Social media was a big warning sign for you, right? It was the canary in the coal mine, as they say. Like it was a warning for you that you know, you need to get yourself out there. AI is not gonna allow you to do that, it's gonna force you, right? Your new CRM and your new business card is your online personal brand presence, right? And so look at this. I wouldn't be here if you didn't follow me on LinkedIn. You understand, or wherever. Like it just expands, you know, the visibility. And so come on, baby, pick one platform, post once a week, one by one by one. Learn. I I I suffer through taking copywriting courses online, right? So I wake up every morning, I have deep work for an hour and a half every single morning. I get in and I learn a new skill. So I'm like, well, if I'm gonna be successful as a coach, I can't wink at the girl from across the bar in the dark. I gotta like show people I know what the hell is going in my brain out of my mind. If she's got a boyfriend, I gotta be that much better. I gotta be that much better, and I can't walk over there sloppy and drunk, you know? So I took copywriting courses and I'm like, how do I take my intellectual property in my brain and how do I properly articulate it? So I took copywriting class. I'm like, I'm gonna start with Facebook, I'm gonna put out the content with the right hook, trailer, takeaways, call to action, right? That's the framework of a great copywritten post. So I started doing that. So one piece of content every day a week on one platform. Then I got to two, three, four, five. Market yourself, right? So create one piece of content every day on one platform. Now the content should have three E's. Okay. Some of your content should educate, some of your content should entertain, some of your content should empower. People should feel TJ teaches me. People should feel TJ inspires me. Come on. People should feel TJ intrigues me. So what does this mean? You can't be Mr. Mortgage Man seven days a week, right? We need three to four educational posts. We need one about your life, man. You're a human being, like empower someone, right? Like the video I did today, it's like I'm really stressed out about this YouTube thing, like I'm struggling with it. I was honors. I'm I'm like, if you're going through this, just trust me. It's all gonna work out. You're a human being, right? Come on, baby. The last one is you know, educating. I do fun videos, man, sometimes. Like, I'm like, you know, like dancing and stuff, like you don't need to twerk, right? But it's like I'm showing myself like playing ball. I have a big collection of Kobe 5 and Kobe 6 basketball shoes. I play basketball on Sundays. It's like a big, big thing for me now. I take a video of my Kobe 5s, I take a half court shot, some go in, some don't. I'm entertaining people, man. People are like, I like him, right?

PJ Crescenzo 1:00:33

Yep. Well, I'm crazy, bro. The first post you put up that really shifted my perspective of who you were was the I wake up every day, I do this, but just kidding, I'm not perfect. And that really shifted the perspective because when people see momentum being built for influencers or people leading the industry, they think it's all rigid. Like the rigidity is the you know, there and there's some truth, discipline equals freedom, but I think the truth about discipline is it's not about fitting it into the box, it's just about the commitment to the standards and the lifestyle. So, all right, let me ask you a final question as we wrap. Let's go, let's go. It's all said and done. You're you're walking off stage, there's 25,000 people in the crowd, you're side by side with Maxwell and Gordon, you just delivered a speech. It's Life Surge 2.0, the crowd's going nuts, Chai Town's booming. Let's go. And we're walking off stage. What does Amir Syad want to be known for? When it's all said and done in the marketplace, what do you want your legacy to be?

Amir Syed 1:01:31

Leaders lift up others. And I want people to always think of me as he man, he he lifted me. He lifted a lot of people. So good, bro.

PJ Crescenzo 1:01:42

Bro, do you mind if I pray for us before we wrap? Let's go. Come on, baby. Let's go. All right, dear Heavenly Father, I just want to thank you so much for this morning. Uh Lord, I just thank you for technology, the opportunity to connect all over the world. Um, I thank you for this opportunity of fellowship. I thank you for who Amir is in our industry. Uh and Lord, this morning, I just pray for divine wisdom and understanding over any business decisions Amir needs to make, any new doors that need to be open, over anybody that's in this community that's looking for a breakthrough. May they hear this content, may they extract a word of wisdom from Amir to have a breakthrough and a Kairos moment in their life. Uh Lord, I just pray for blessing and favor over their family. Uh, may we lift you up in this moment. That anybody that is curious about you, they can listen to this conversation and get inspired to do more with their life. We love you, we praise you, we honor you. And in Jesus' name we pray, amen. Amen. Thank you for that, bro. Come on, baby, let's go. Yo, thank you so much for your time, bro. This was a freaking masterclass. Um I'm honored that you responded. I'm honored you gave the opportunity to come on the show today, and I'm really excited to hear the feedback from everything that you shared.

Amir Syed 1:02:43

Thank you for having me, PJ, and for everyone listening to this. No matter where you are in your life, uh you're loved. Uh be around good people like me and PJ. Iron sharpens iron, so one person sharpens another. Future is really, really, really, really positive for all of you if you stay around positive people.

PJ Crescenzo 1:03:03

Amen.

Amir Syed 1:03:04

Thank you guys so much and hope you have a blessed day.

PJ Crescenzo 1:03:09

Thank you so much for tuning in to today's episode of the High Level People Podcast. If you've learned anything from today's content or if it made a positive impact on your life in any way, please feel free to subscribe on your favorite platform. More importantly, if you think there's somebody in your life who would benefit from today's episode, please shoot them a link. Encourage them to do the same, encourage them to subscribe because every week we're committed to adding value. I look forward to seeing you soon. Hope you guys have a blessed day, blessed week, and let's go.