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Giving away a $50,000,000 Business out of Obedience with Scott Donnell

PJ Crescenzo Episode 12

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In episode 12 of The High Level People, PJ Crescenzo III interviews Scott Donnell, a Leading Expert in Financial Literacy and building kingdom-driven families, as he emphasizes the importance of systems over goals in both business and family life, encouraging listeners to build sustainable habits that drive long-term success.

Tune in for valuable insights that will help you compete at the highest level in both life and relationships.

TIMESTAMPS

[00:02:04] Surrendering to God in relationships.

[00:05:48] Becoming the partner you seek.

[00:09:45] Marathon mindset in relationships.

[00:12:22] Unconditional love in marriage.

[00:15:43] Biblical legacy and inheritance.

[00:20:14] Surrendering desires for God's purpose.

[00:25:51] Systems over goals in business.

[00:30:36] Profitable, scalable systems.

[00:33:58] Family and business connection.

[00:36:04] Prioritizing family for business success.

[00:39:26] Four Cs of a kingdom family.

[00:42:39] Teaching kids responsibility early.

[00:48:02] The power of a defiant child.

[00:51:18] Core values and storytelling.

[00:52:45] Core values and family mentorship.

[00:57:30] Education needs real-life experiences.

[01:00:11] Learning experiences with children.

[01:05:46] Spiritual inheritance over financial wealth.

[01:08:47] Connection and deep relationships.

[01:10:14] Moments and margin for connection.

[01:13:48] The cost of not acting.

[01:18:00] Importance of healing for families.

[01:20:41] Winning the war on family.


QUOTES

  • "The only way to kill idols in your life is full surrender to God." -Scott Donnell
  • "The biggest lie on planet earth is that prayer is wasted time. Prayer is actually the most effective, most efficient, and most productive time you can spend on planet earth." -Scott Donnell
  • "God doesn't want to bless you. He wants to bless everyone in the world through you." -Scott Donnell
  • "God puts the exact kid in your life to help you become the person God always wanted you to be in the first place." -Scott Donnell

SOCIAL MEDIA


PJ CRESCENZO III

Instagram: https://www.instagram.com/pjcrez3/?hl=en 

LinkedIn: https://www.linkedin.com/in/philip-crescenzo-iii-11679065


Scott Donnell

Instagram: https://www.instagram.com/imscottdonnell/ 

Facebook: https://www.facebook.com/imscottdonnell/ 

YouTube: https://www.youtube.com/channel/UC8u_5NkC3Fls0d3Esv7PwIQ 

LinkedIn: https://www.linkedin.com/in/donnell-scott/ 



Support the show

Welcome to the High Level People podcast with your host, PJ Corsenzo. This is the show where every week we go inside the minds of modern market leaders. These are world class entrepreneurs, thought leaders, and ministry leaders who are making a generational impact on the world today. The question is, if you're going to compete, why not compete at the highest level possible? And that's what this show is designed for, to give you a playbook for your life so that you can continue to climb levels week after week. This is the High Level People Podcast, and welcome to today's episode. Welcome to the Pillars of Purpose podcast. Today, I have an incredible guest who I'm extremely honored to have this conversation with. We have Scott Donnell, who is one of the leading thought experts on not only financial literacy, how to create stewardship and prepare your family for a legacy and how to teach your kids how to prepare generational wealth, but also one of the leading thought experts on building and creating a kingdom driven So good to be here, PJ. Let's go, buddy. Let's jump in. Let's rep. All right. So the first thing that I wanted to dive into, the only way I know how to do this is rapid fire. So we're going to go rapid fire. Walk me through if I'm single today, but I want to create a kingdom driven family. What my sequence should be on how I intentionally seek a wife on how we intentionally build our marriage. and then we'll transition into children. So if I'm somebody who's listening to this podcast and I'm a kingdom driven entrepreneur and I'm maybe I'm not yet married, but I want to intentionally pursue marriage, what would be some advice or a framework to step one of finding the right partner to build Apart from me, you can do nothing, Jesus says. So start there. If you haven't fully surrendered yourself to God, then any marriage, relationship, child, or work thing will become an idol. Okay? So this is what happens all the time. People seek relationship to fill a hole. They seek the perfect marriage and it becomes like an idol to them. And then their marriage struggles, they have kids and the kids become the idol and they ruin their marriage. And half the time, the person who's working dives even further into work, becomes a careerist, a workaholic and an arsonist. If you're an entrepreneur, you just start more fires and kill yourself at work. and you cause more idols there. And the only way to kill idols in your life is full surrender to God, to where all those things die. And so being in a relationship is just an idol factory unless you've handed your life fully over to Christ. So that's my first advice. Yeah, surrender your life to Jesus. Nothing's better than that. Nothing's more powerful than that. Nothing's more peaceful than that. Nothing's more abundant than that. Nothing gives you better sleep or contentment or rest or provision than that. You wanna be a good married husband or wife? You wanna be a good parent? Then kill your idols because what you don't heal from raises your children. The demons you don't face head on, raise your kids. And People talk about generational cursing. The demons you don't face, raise your kids. Yes. That right there is a framework that I want everyone to just sit on because it could dramatically impact the entire trajectory of your family. Let's get tactical. I'm gonna take a step further, right? So let's say we have two people that are fully surrendered to Christ. I have a husband and I have a wife, and we're committed to building a kingdom-driven family. What does it look like practically to face these demons? How do I know if I have demons I need to face, even though we all have demons, right? Like, let's get into the trenches. You have 10 married couples in a room. They hear that message and they're like, wow, Scott, I don't want demons to raise my kids. What do I do next? You So by the way, we just totally glanced over all the single people listening. They're like, wait, wait, wait, wait. How do I find the right? Okay, I'll just, let's answer that real quick and then we'll talk married, okay? So let me explain this. If you're listening to this and you're not married or you're maybe dating or you're just trying to figure it out and you're sick of the dating apps because it's objectified human body parts and it's ruined real relationship, there you go. That's why it's a nightmare. Okay, here's what you do. You gave your life to Christ, then you write down the top 10 qualities that you desire in the husband or wife of your dreams. And if they're not tied to something in the Bible, like a Bible verse, then they're selfish, prideful desires. I want a six foot two guy in finance with blah, blah, blah. Okay, no, no, no. You want a godly man or wife. You want a selfless person. You want a humble, kind, caring, honorable person. Yes, you want to be extremely attracted to them, but inner beauty is 10 times sexier than That's right, that's right. So you come up with 10 real qualities, not the fake ones, all right? Real, real qualities. And then it's very simple. Become the person that the wife or husband of your dreams wants to marry. If you become those 10 things that you seek, then you become a magnet. And then that person will literally like, like literally a worldwide magnet. God brings them out of nowhere straight to you. Okay? This might take six months. This might take several years. I don't care how long it takes. Go down that path and watch what happens. Trust me. Stop swiping right or left and crack open your Bible and become the human. Get to the gym. Crack open the word. Start to understand prayer. Start to understand real character traits. Start to learn self-discipline. Okay, not selfish ambition, selfless abundance, I call it. Okay, start thinking those ways and then you become a literal magnet. It's not the law of attraction, it's the law of reciprocity, okay? None of this works by you chanting incantations into the mirror or manifesting all these, that's all crap. What it is, is walking with the Lord and becoming a godly person in the qualities that you seek, okay? Because usually what we desire in other people is what we're desiring to become ourselves. And so walk that way, and then this person comes out of nowhere. You want to marry somebody who is sexually pure and loyal? Turn off the porn. You want someone who's healthy? Learn habits of health. Get healthy. You want somebody who is trustworthy and in the word? Follow through on every commitment. Show up early, say please and thank you, say do what you're, everything you say you're gonna do, do it, okay? You want someone with a good family and good friends? Heal your relationships with your family. Very few spouses that have unbelievable parents and relationships and families want to marry somebody with a nightmare train wreck in their family. So become the person that the person of your dreams can't wait to marry. It's that easy, okay? All All right, before we get into marriage, I want to capture the dozen spiritual enlightenment bombs that just got dropped in that two minute rant. So a couple of things. One, I love the intentionality of writing the 10 qualities. It brings me back to write a vision and make it plain so that we can run with it. It's a marketplace strategy, but you're doing it relationally. It's the same intentionality of what vision you want to pursue, but you're doing it with relationships. As you were talking, I got an image of the way of Jesus, which doesn't get talked about as much, but actually this lifestyle of walking with Christ. And I think about marathon runners and endurance runners, by training, they're actually becoming the type of person that's capable of running that race. So by instilling these habits and characteristics of somebody that's walking a certain walk, you're now the type of person who's capable of walking the walk and you'll attract other people that can also walk the walk. 100%. 100%. Absolutely incredible. When you say it's a marathon, you just explained what marriage is. What happens, what I see a lot in young people is they're like, okay, I'm going to do this. I'm going to look this way. I'm going to try to like peacock. to get the bag, to get the girl, to get her, Yeah, don't be a liar with your life. This is a marathon. You need to do this for the rest of your life. Like the biggest problem I see in men is they get married and they stop dating their wife. because the desire, intense Eros love, which is the desire side, fades, but it needs to be replaced by unconditional love. Agape love. So what happens in like early relationships, it's like, oh my gosh, this is like the hottest person. I am so on fire in love. I want them so bad. And then like years into it, that starts to fade. And if you don't replace it with agape, selfless, unconditional, sacrificial love, then the relationship breaks, you separate, you get bitterness and resentment and distance. And so you can't build a habit of just capturing the girl or the guy and then you're good for the rest of your life and you can sit around complacent and just do your own thing and become selfish again. You need a marathon mindset of like, no, no, I'm gonna pursue my wife. I'm gonna continually pursue my spouse. I'm gonna love them in their love language all the time. Not my love language, their love language. Okay, you want a heck of a tip? Hey, guys that are married, okay, go to ChatGPT and say, hey, ChatGPT or Claude, here's my wife's top two love languages. Give me 30 days of exact, genius, creative, unique ideas on how to love her every single day as a one-page checklist PDF that I print off, go back and forth every day, no more than 10 to 20 bucks, no more than 10 minutes. Let me do half of them in bulk and give me the most unique, creative, ways to blow my wife's mind and love There you go. You just saved millions of marriages across America. So I did ads are getting put, they're getting away from sales and to saving marriages with that tip that you just gave. So let me walk through this hierarchy again. I fully surrender to Christ. I kill the strongholds in my life. I remove the idols in my life. I'm intentional about the qualities of the person that I want to commit to inner qualities, not outer qualities. We have our moment of attraction. We get into marriage. As the attraction starts to fade, I replace that with unconditional love, agape love, in which I am now committed to serving this person unconditionally. And a practical strategy is then to make sure I have a game plan on how to Yeah, and the only change I'll make there is that passionate desire is replaced by unconditional love. And that actually increases desire and attraction over the long haul. My wife is more sexy to me now, 14 years in. She is more attractive to me. Okay, she's more beautiful, she's more lovely than ever before because of this systematic selflessness that we've been able to gain for each other. Okay, this is what sacrificial love does. It doesn't like, oh, my wife's ugly to me, I gotta, you know, put the bricks on my backpack and just do the work. No, heck no. It gets more fun. It gets more passionate. It gets more creative. It Because you're no longer relying on feelings. You're pouring into a game plan of what you're executing at a higher level. So the word that you just said is the thing that I've appreciated the most about you, even in the brief interaction, because there's been more clarity around this than anybody I've ever seen, which is the word systematic. Yeah. So I want to transition into the next pillar of families because kids start to come into the mix. Right. So, yep, I'm single, I'm married, we're committed to unconditional love. Now children come into our household. Yeah, I want to just sit here for a moment and really extract and break apart the systematic umbrella of a kingdom driven family. So when I say to you, what is a system or what is the systems need to look like for a kingdom driven family? I'm gonna let Scott Donnell be Scott Donnell Okay. So this is my life. So for, I'm not just, you know, off the cuff here. I've spent the last 15 years helping about 10 million families, okay? And these are Christian, non-Christian, all kinds of families, because if you practice the recipes, you're gonna get the good cooking, all right? But if you, you know, don't lie to yourself. You better appreciate the source, and the source is from God and the Bible. So we've been studying the strongest families we've ever met around the world. We've been searching them out to try to find 100 or more. We've found a lot more now, thank goodness. families where the kids blow by the parents every generation. And this is what I mean, because everyone thinks I, you know, I, cause I come from creating a bunch of companies that help kids thrive financially, success driven. No, like what, what we found is you need to, you need to raise kids to blow by you in all the ways that matter. So yes, financial competency and impact, but What about faith and values? Don't you want your kids to follow along in your footsteps, what you believe in, what your values are? What about relational intimacy with their own family? What if your kid's marriage is stronger than yours? What if your kid's family is tighter than yours? What about your relationship with your kids being 10 times better than your relationship with your parents? Right, so this is building capable kids and trained and skilled kids with deep relationships, deep anchored values in the home. See, this is what we have systematized, okay? That's biblical legacy. In the Bible, it's not about dying with the highest net worth humanly possible. That's ridiculous. Okay, it's about heritage. Inheritance meant heritage, which means a last name that means something powerful to pass on to my kids. Yes, it's good to help your kids and pass on some stuff too, but what they really need is it's more about what you leave in them than to them. And so we've been studying this and building systems and we call it the C4 framework. We have this program, which you know, called Mentor Family. It's about training with the best in the world and becoming like a certified mentor family that helps your children, grandchildren, great-grandchildren, and then all the families around you thrive. Because we got to take back the family. There's a war, buddy. And it's especially bad in high-impact, high-driven, entrepreneurial-minded people, I mean, it's something you just said, which speaks to me, and I think it's worth talking about, because there's going to be so many kingdom driven entrepreneurs that come to this. And we'll go back to C4 is you were talking about your prayer closet and you said, I spent six to seven hours a day in prayer. And my first question to you, knowing you're somebody who I think has ambition because you've done incredible things in your life, how do you battle with that discipline and obedience of seeking the Lord with that level of intentionality while the world, the marketplace, the business, the enterprise is calling your name so loudly? How have you navigated that? Because I think if there's anything that the kingdom-driven entrepreneurs can Absorb in this and we're going to go to raising the family, but it's the demand and the desires of what the business wants and calls for. Yeah. So if you could just speak to that and then we can go back into C4, what, what does that journey Yeah, so the biggest lie on planet earth is that prayer is wasted time. Prayer is actually the most effective, most efficient, and most productive time you can spend on planet earth. Because what you're doing is you are bending a knee to seek the will of the one who paves every path, who is the infinite distributor of wealth, provision, and blessing, and has everything in his hand. What are you gonna do? Seek your own kingdom, build your own way, try to figure it out yourself? That's called toil. That's called misery. That's called anxiety. You wanna go to war? Go to worship. You wanna build an incredible kingdom business? Bend a knee and seek the will of the King of Kings. He will pave a path faster, more effortlessly, more efficiently than you could ever hope or imagine. Buddy, this year, I haven't just doubled down in seeking. Seek first His kingdom and His righteousness and all these other things will be added to you. That's what Matthew says, okay? This is pure power, okay? This is efficient peace in action because what I'm watching happen before my eyes is when I submit to the Lord and I seek Him and I surrender to Him and I go to worship in Him, everything gets clear. wild things start to happen. I've seen hundreds of miracles this year. Every month our bills are covered and then more. I'm seeing growth and I heard a story one time that you shared on a podcast when we first got connected about an event or something that was coming up with a large ticket item and you just left your job in the marketplace or sold the company and it was a large number. and there was a divine interference or a divine providing. Do you know what story I'm referencing? Do you wanna share that real quick? Just the support of Yeah, so last year, God called my wife and I to lay down a $50 million company. Not get bought out, not walk away and still own all the, no, we retired our shares, bro. We had You're talking 50 million in revenue and the Lord called you to just- Valuation. Okay, valuation. If you were gonna exit in the marketplace, it'd be worth 50 million and the Lord called He said, you don't put losses on altars, you put gifts. So how much do you trust me? lay it down, give it up, and watch what I do. And it's a great business. It's not a failed business. It's a great business. So terrifyingly, we did it. And miracles have been happening ever since. Wild miracles, bro. like random provision out of nowhere. The biggest opportunities I've ever seen in my life. And it's all for God's glory, not So would you say your relationship with Christ and your spiritual fervor, if that's the right word, has increased from the moment A hundredfold. Wow. 300 people have come to Christ in my life in the last few months. Wow. Like wild provision and miracle. I mean, I've seen blind people get healed this year. I've seen demons cast out. I've seen distended intestines get healed. I've seen wild turnarounds in marriages and in health. And like the reason why all this stuff happens is that all the idols died. See, this is why prosperity gospel is alive from the pit of hell. People think, oh, okay, if I have a need, I sow a seed. If I just pray more, God will give me all of my selfish desires. No, Isaiah says that the desires of man are inherently wicked. Who can understand them? The Lord detests the selfish evildoer, okay? When these things have to die, for us to seek his kingdom and not our own, okay? And then God can run wildly through us. He doesn't want to bless you. He wants to bless others through you. Abundance in the Lord is having enough provision to follow God's vision for your life. With plenty left over, to help other people accomplish their assignment as well. That is the abundant life. People in the prosperity world and the healing world, the word of faith world, they're lying to you because they're creating pride and idolatry everywhere. They're like, hey, if you just believe enough and pray enough, God will give you everything you want. You get that house and that jet and that million dollars and this deal and the jewelry and the perfect everything. That is, that is pride and idolatry, that's the precipice of pride and idolatry. God is not a slot machine where you put your quarters in and you pull the lever and you get your dollars back. That is a lie. He's not a genie that he's your slave and you rub him with your good deeds and you get all your wishes to come true. No, no, no. Surrender your desires to God. Seek his will. And then he gives you the desires of your heart because now your desires are for him and his kingdom. Of course he wants to give you desires that are for his kingdom and his glory. What are you thinking? Of course, that's the goal. So God doesn't want to bless you. He wants to bless everyone in the world through you. And to the degree to which you're willing to sacrifice your desires and your selfish ambition and your goals in life is the degree to which God runs through and comes through for you. See, this is the power of living this way. This is where the kingdom, this is what faith is, by the way. When you walk by faith and not by sight, see, people think faith is like, oh, one time I prayed a prayer and now I'm like, good, because I think there's a God and Jesus is there. And now, okay, you can't just be like, oh yeah, I believe in God and then live any way you want and never live surrendered. Like this is why the mountaintop is a joke, like faith, is being sure of what you hope for and certain of what you don't see. That's what Hebrews 12 is. And faith is believing enough to act on it. That's what faith is. You walk by faith. You don't just like blink and squint your eyes and cross your fingers. That's not faith. Faith is walking in obedience to God. You're believing something enough to act. And so when you live surrendered for God's will, and you live for his purposes to glorify him, Now these idols start to die. Now God is on the throne of your heart and he can start blessing you and everyone else through in your life. But if your goal is like, I secretly want all the millions and all the stuff and all of my own selfish desires and have enough money to live for 50 years and I don't have to tell anyone, no one has to tell me what to do. Well, guess what? You're serving your own self. You're building your own kingdom and you're lying to God. This is why prosperity is a lie. There's What a powerful thread on. prosperity and how it should properly be viewed. So I'm going to bridge this gap with a practical question for my kingdom driven entrepreneurs that are hearing this. What should my North star be then if I'm going into a goal setting framework, right? Because you've been in a lot of mastermind environments and you've been around a lot of high level professionals and in the marketplace, it's so milestone and goal driven. But if I have this heart for Christ and I have this desire to surrender, how should I be reframing my mindset to set the proper North star as a CEO, as a sales leader, as an executive? What should that look like when Christ is It's systems, not goals. Okay, so goals are selfish and goals do not take into consideration God's timing. You Yeah, please repeat what you just said. Okay, so it's about systems and habits, not goals. See, goals are selfish and they don't take into account God's timing, okay? Paul says this, he's like, stop saying like, I'm gonna go do this and I have autonomy and I'm the master of my own fate and I'm gonna hit this by this day and this amount. No, no, no, you say, if it's the Lord's will, then we'll go here and we'll do this and that. So what you wanna do is create systems and habits inside of your company, because by the way, wealth, the key to wealth is not to just focus on cash. Okay. The key to wealth is to focus on profitable systems that scale infinitely over time. That's the key. So we should be focusing on systems that scale and habits that turn us into that person. Okay. So I'll give you an example. You set a goal of, we want to make a million dollars more in revenue in six months. Okay. That's stupid. What you need to do is say, what is the type of company that we need to build and what systems need to be in place to where in, doesn't matter how long, three months, six months, 10 years, I don't care, to where it's consistently multiplying on its own without my individual time and effort and the assets accumulating. And I don't care if that happens in six months or a year, three months from now, I don't care. My goal is to seek and stabilize good systems. So- That might be one of the most powerful lessons ever taught to Yeah, that's why hustle culture is bull crap. See, hustle and drive culture is such a lie because Keith Cunningham talks about this. I love Keith Cunningham. He talks about- Is that the road by Scooby? Yeah, it's one of the greatest books ever written. He talks about thinking time. And it's the same thing I'm talking about in prayer. The only difference between me and Keith is that I'm seeking the God of the universe's wisdom instead of my own. And so what Keith talks about, and he's still a wise, brilliant man, What he talks about is thinking time. Like ask yourself the objective questions to create things that multiply over time. See, your job is to be building assets that multiply over time, okay? If you are the bottleneck, then you're just gonna drive yourself into the ground with exhaustion and misery and you'll quit. But if you build systems that scale, so like I'll give an example. if I have to be on every call to close every deal for my business, then I'm the ceiling. So what we work on is automated funnels for lead gen, low ticket, mid ticket, and high ticket that have automatic setters and then a sales team and now I get to focus on the things that I'm really good at and add the most value to the business. So all of our effort right now is building those systems in place that scale. Having our curriculum, our C4 framework for our family training program is a system that we have put 10 times more effort into than anybody else would ever put into a training program. Because we know that once it's done, and now after years, it's finally at a point where it can scale. it has a 95% completion rate. So that's how good it is where the average content and It's some of the best content I've ever seen. All right, so this is a perfect time to transition back to family, but I just want to put a cap to the kingdom driven entrepreneur mentality because hustle culture and goals and milestones and metrics are They exist in such a high quantity. I mean, it dominates so many conversations. So let's just finish this thread and just make sure I'm retaining this correctly. Because you remind me of one of my favorite speakers that I've been listening to a lot recently, Myron Golden, B Do Have, the B Do Have framework from Genesis. So I'm an entrepreneur, I'm listening to this. If there's one takeaway that I can implement into my life and into my business about how I shift my mindset around growth, I should no longer be setting time-specific milestones to achieve profit by X and X by Y and all of these time-bound metrics. I should be, and just fill in the blank for me one more Focus on profitable, scalable systems that multiply without your time and effort. spend all your time on that. Because then once, then you will hit that goal inevitably, and then you will blow by it forever. And then you can, once it's built and scaling, then you can focus on the next one. And then these things compound over time. Consistency compounds. This is why I'm so big on habits and being. Become the person, become the business. Like I, yeah. When I look to invest in companies, by the way, I don't look at giant market cap and TAM and all these big metrics. You know what I look at? Is something that just got systematized and can scale forever. That's what you should look for in a business model. You're like, oh, these guys crush. They built something that clocks when they're sleeping, is consistent over time. They nailed the model that now just needs to compound over time. And now I wanna get in there. What I don't want to do is get in before anybody's figured that out and they are going to spin forever And there's chaos and there's lack of clarity and lack of alignment because it's all effort. And what you just said, and we're going to shift to the family because I really do want to dive into this, but what you just said is the core of striving. When you don't have a profitable system that scales over time, what you have is toil and So this is why, okay, so then let's get into family now. Here's your link. If you want a good family and a great legacy, you need to spend half the time at work that you are and twice the time at home and with your family. You need to save your highest and best for home. instead of your last and least, which is what almost everybody does. The problem with the hustle and drive culture is that we give our highest and best and all of our energy and effort at work all day, and then we get home and we treat our family like garbage. We barely have anything in the tank, we're not proactive, we're not systematic about it, and we're exhausted. And we're like just hoping the kids can go to bed. We're just barely getting by. Like it's exhausting, okay? I've never met a family that's not busy. But here's the issue, this hustle and drive culture. In the Old Testament, there's all these false gods out there of Baal and Asherah and Molech and all these things. And people would sacrifice to them and they'd sacrifice children and lives and all these things. And then we think those are dead today. No way, demons don't die, only people do. Demons are just, they're just reinvented into something else and careerism and workaholism and hustle and drive, that's the new Moloch. Because you think children's sacrifice isn't happening? How many families have been sacrificed on the altar of career and work? Way more now than ever before in history. So this is the problem that we have to fight against. That's why I'm so big on, I don't care if you're an employer or an employer, build sustainable, scalable systems, profitable systems that last. Because you need to free up your time and effort to focus on your most important business, which is your family. Healthy But last, man, I'll tell you this. I had a franchise, we built a franchise company up about 12 years ago. It was the largest school fundraising franchise in America. We had like a thousand employees. We did the whole, we started the whole like fun run business for schools, raising money. It still is an incredible business. It's called Apex. Yeah, so we had hundreds of franchisees, okay, in all these different markets around the country, crushing. We've raised a billion dollars for schools, it's awesome. We sold that company four years ago, but I still love it to this day. I was just on a cruise with a bunch of the franchisees, because they asked me to come back and speak and hang out. But we had seven failures. out of the 15 years and the hundreds of people, one of the lowest failure rates of all the franchises in the country. It's because we focus so heavily on family and success at home, success personally, because it always creates success in the workplace. So we had seven failures and every single one of the seven was not incompetence at work. It was a personal problem and a family problem that ripped their energy and their ability to focus from their work and their work failed, their business failed. Okay, I have literally data on this. And so marriages struggling, anybody listening, you ever had a problem or a fight in your marriage or a struggle? You can't even think. You have no energy. You can't even focus at work. If you've got a kid nightmare and spiraling out of control and behavior issues and eating disorders and mental health, all these things that happen with children if you don't do our C4 framework, it's just a nightmare. You can't focus. You can't show up at work. And so that's why the priority in your life Instead of work your butt off, try to be healthy, see your kids a little bit, love your spouse for a few minutes, and then pray to God for about 10 seconds a day to pray for help and survival. That's what most people's top five priorities are. You should flip it. God first, spouse second, kids third, health fourth, and business fills in the cracks. Because when you do the priorities that way, business flows seamlessly. It forces you into thinking systematically. It forces you into not wasting time and energy in stupid things at work. forces you to get the thing done in an hour that you would have taken 20 to do. It actually creates more respect, more trust, more loyalty from the people in your life and in your company than any other When you say that, it makes me think of the 10X as easier than 2X framework, but instead of trying to think about how do I 10X revenue in 12 months instead of 10 years, how do I restructure my life to where all of my time can be invested in I was the first interview from Dr. Benjamin Hardy on that book, 10X That was his first interview. He sat for two hours and I unloaded my brain on him and he wrote, that's how he helped write the book. He put me in chapter three and I was like, no, my friend Chad Willardson has a better story on that for that chapter, put him in there, not me. That's a great book. It's thinking 10X is easier than 2X. And it's what I'm talking about. It's about thinking about systems, thinking about habits, because those turn things, those compound over time to more than you could ever dream, right? Like people overestimate, when you set the wrong goals, people overestimate what they can do in a year, and so they feel bad. And then they wildly underestimate what can happen in 10 years. So if that's the thinking, well, then why don't you just focus on habits and systems? Because in 10 years, it's gonna be infinitely more than All right, so I'm gonna ask you a personal question that I think will relate to a lot of the audience, but I'm gonna be. slightly selfish with this time to ask you a question. So I have a three-year-old son, a one-year-old daughter. I want a 10-year horizon to raise a kingdom-driven family. If I had a few non-negotiables of being the spiritual leader of my household to raise these kids well and make sure they both blow by me and Ellen in the future, what am I focusing on and what are the non-negotiables in our household so Okay. Well, you're already doing it, but the best answer is just learn and join the C4 framework. Become a mentor family. That is the answer. because you can't, it doesn't all get fixed in a five minute answer, but it's about accountability, because I can tell all these people that are listening to this, I can tell them all these amazing things, ain't gonna do much unless they have training and accountability. That's what you need, right? So you need people in your life that keep you accountable to go in this direction that I'm about to tell you. So the C4 framework is the four Cs, that we've boiled everything down to for having an incredible family, a strong family that your kids blow by you and the grandkids blow by them. It's four Cs, you ready? I'm ready. It's courage, core values, capability, connection. You master those four Cs in the home, your kids are gonna blow by you. And that is a kingdom family. Whether you're Christian or not, I don't care. This is gonna crush. And there's so many tips I can give you on helping your kids grow in discipleship, right? So courage is the most important character trait to teach children. because courage is the character trait or virtue that is needed for every single other trait to be formed. It's the doorway. Without courage, then at the testing point of all these other virtues and traits, they won't learn it, they'll give up. They'll quit, they'll go the easier route, they'll go somewhere else. They'll learn the bad traits. So courage is, we call it anti-fragile. Raising kids to become anti-fragile, unoffendable, self-disciplined. Everybody asks me, how do I discipline my kids the right way? I'm like, well, the goal should be raising self-disciplined children so you don't have to remind them 50 times to do everything and have all these behavior problems and you're exhausted and it's miserable. So, Think through self-discipline. I define courage with three pillars. Number one, learn to do hard things. Not being fearful. Having courage, see being fearful is peeing your pants. Having courage is doing what you need to do with wet pants. So that's it. So learn to do hard things. See failure as an opportunity, okay? Number two, make big decisions. Don't shy away from taking responsibility over your life and making big decisions that matter most. People like to literally delay the bigger decisions because they're scared about the outcome, they're nervous, they're like, they just put it off, they procrastinate. Learn the habits of making the big decisions early and often. And then the third piece, the third pillar, is learn to leave everything better all around you. It's creating value, but we simplify everything so that a five to 10 year old can get it. But it's leave things better. So teach the habit, instill the habit of leaving your home in a better place. So kids know my room is left in a better place than when I walk in at night. When I go to a friend's house, I'm gonna leave that home in a better state than when I got there. See, you teach this to your kids, now all of a sudden, all these other parents are like, oh, are the Donald kids going to that? Because that's the only way you can go. They start saying things like, I want my kids around your kids more because they're just better And what age did you see your kids start to adopt and absorb these principles to where they could make them their So it's a lie that a three, a four, a five-year-old is The cement is dry by the time they're 15. So we need to instill these things now, build these systems now. Here's a tip for a lot of parents. Treat your children two years older than they are at all times, and they will rise to the occasion every single time. What's the age that a kid can do laundry? Everyone's like, I don't know, 12? Our kids are folding and separating and doing laundry at six. Like prepping for a meal. Do you ever thought about having your kids learn to prep meals with you? Because in about a year of doing that, they can start to do it themselves for the whole family. A seven-year-old can make them dinner for the family. A nine-year-old can cook and do dishes and put them away and not break anything. Like we need to treat kids older than they are. Like we should get kids like, driving dirt bikes and off, not on the street, but in somewhat safe environments, because then when they're 16, 15, 16, they're prepared to drive. That's so good. Hold a crown two inches above your kids' heads Hold a king, hold a crown above your king, above your kid's head. Let me say that one more time. Hold a crown above your kid's heads at all times and they will learn to grow into royalty. That is a powerful framework. All right, I'm gonna ask one more personal question that I also think will apply to the audience and then we'll go to core values, which is C number two. So I have a three-year-old who has more fire than a fire department at all times. He's got the outgoing personality of me and my wife who are not shy at all. And it's a season, right? We're going through it. We're like, one thing that you said that was powerful in one of the legacy calls that we had was one of the lies of the world is I need to get this out of my child or my child deals with this problem that could actually be a gift from the Lord, or maybe even Thibaut said that, but it's a gift from the Lord, right? So I look at that as he's passionate, right? What does that look like? He's three, to teach and mold and shift what could be seen as disobedience or could be seen as he's trying to be in an authority position And I think probably 50 of our employees have a three-year-old with a similar dynamic. So Passion becomes, you think it's defiance when in reality, it's long-term loyalty that nothing will ever break. So everyone's like, oh, my kid doesn't listen. Oh, they're so defiant. Oh, they do the opposite of whatever I say. Well, we have tips for you. We can help you through that, right? Never repeat yourself. It's about choice and consequence, like learn those systems in the home. But long-term, you gotta never forget that that person That child who's defiant will never be led astray when they are loyal to you. When they're loyal to the faith and values and habits of your home, nobody's pulling them away. That's a girl that is not going to be taken advantage of in her teenage and 20 years by the wrong guy. That's a young man who's not going to negotiate away his principles. That's the most disciplined adult. So I really want to help reset framework for families that are struggling with this because it's like, hey, hey, hey, wait, no, do not beat it out of them. It's actually not, like, this is not a war that you want to win. Like you don't wanna force compliance so much that they rebel to the point where they're like, I cannot wait to get out of this house and do the exact opposite of everything they raised me in. Wait, did you know that the greatest way through to a defiant child is to play at eye level? If you play at, like literally on your stomach, on your knees, play at their eye level every day, the way through to the heart of a defiant child is through joy and fun. Like that's the way through. Because if like, I have a son who's defiant, and that's not true. All four of my kids have defiance at different times. Well, if I'm just forcing and yelling and I'll be like, I told you so, how many times I gotta tell you? One more and this is your blah, blah, blah. Well, they're just like, they're learning the wrong skill. They're learning that they can coerce and manipulate and where the line is and they can consistently push on that line. If I play with my son, who's five, who's very defiant. If I play with him for 10 minutes of uninterrupted, let's have a blast, whatever you want, on his level, having a blast, encouraging him, he'll do whatever I want him to do. And I can relate And I was playing puzzles for 45 minutes, and the rest of the day is complete obedience And while we're having a blast together, I'm reminding him how critical it is that we treat mom like a queen in this house. Mom is the queen. Our job is to protect mom. Our job is to make sure that mom is like happy. Cause she didn't just birth you. She was my wife before you were our kid. I'm doing this while I'm playing with one of my kids, you know? Like I'm reinstilling the truth and the values in them. And so- This is one of the most powerful conversations I've ever had in my life. It becomes fierce loyalty. See, this is the power of a defiant child. Like there's, and this is true with so many things, whether it's ADHD or all these, like people think special needs is like a setback. Are you kidding me? My sister has spina bifida. Nobody has ever taught me more about love and empathy and sympathy or the power of miracles and prayer and selfless living than her. Like we see all these things as setbacks, but you know what happens? God puts the exact kid in your life to help you become the person God always wanted you to be in the first place. That's how this works, bro. So if you feel like you're stuck, like, you know, you have a hard kid or a nightmare going on or all these issues, well, some of it's probably you just need to learn the systems from us. Let's teach you the systems that reduce the pain, reduce the frustration, so you can have more peace and joy in your home today. But don't forget that like, maybe God wants you to be at parenting level 404 with this kid because he's got way more in store for you and who you're becoming. Don't forget Bro, so we're 48 minutes in. Legitimately, this is one of the most powerful conversations I've ever had in my life. So I just want to thank you again in advance for making the time. Let's finish with the three Cs, walk me through the last three Cs, and then I have two final questions for you as we finish strong. So let's go to C number two. First one, courage with Yep, and I know I'm just giving like topical things here. Like I really just invite everybody and we have scholarships for families. We will help every family thrive. I don't care if you feel like your family's awesome. Great, we'll help you get better. I don't care if you feel like it's too late for us. Our kids are teens or they're in their twenties, it's too late, we screwed up. Nope, we have a ton of families with that age range that are crushing. It's like the light bulb goes from off to on, like we can help. So the second one is core values. So a sum total of almost no families ever have any of that. And even the businesses that do it, a lot of businesses have core values and mission statements and nobody cares about them. Nobody remembers them. Your employees will never rattle them all off. Like they don't live by them. So if you look at it like we do, like, okay, how would a six-year-old or a four-year-old need to think about this or a 14-year-old? Well, we know that it's way more than just having a list of character traits that we want people to live by. Do you know how kids think? Kids think in stories. If you wanna get through to a kid, tell a great story. So the first thing we actually do when it comes to core values is we help families learn to be an unbelievable storyteller. because you need to be able to tell the stories to your children of where they came from, of your ancestors, because this is what gives them anchors. See, a child who is anchored in their family, and they know exactly what it means to have their last name, and the story's backing it up. they will have an anchor with which to stay secure in the storms of the world. They will not be swayed. They're five times, if you can give really strong values and stories, we call them stories, sayings, and values, if you can learn to do this appropriately through your kids all the way through the teenage years, because it gets more powerful in those teenage years, then when they go into the world, they are five times more likely to be deeply connected with you to keep the values, faith, and disciplines of your home, to find the right spouse that you get along with and love and enjoy, and not completely move and become estranged from you in any way. Okay, that's five X more likely. And so that's a big deal when it comes to the home, because I've met families that now are in the older kid years, who would literally stroke a check for their entire net worth to fix an adult child's nightmare, a mental It's like gaining the whole world and losing your soul, not the same theme, but it's related in the fact that if you don't have that spiritual What good is it to get your kids all the A's and Degrees and then lose them long-term? Stop outsourcing your parenting. We outsource our parenting, everything. Bro, this is so powerful. Like this is the problem, like the most important things in life happen at home. They cannot be learned What would you say, so it's 2026, we're in the age where there's screens everywhere, right? I mean, there's content just pouring into the homes. When I look at Courage, I look at Core Valleys, we're gonna go through two more Cs, but is there a, a piece of this framework for filtering the content that our kids are seeing? Yeah, let's go through that in the last C connection. Okay, But to finish up core values, we have this thing called the core word method. It's what makes the values that you care about most come alive. It's what makes the discipleship come alive. It's what makes your kids run with it without you having to push a boulder up a hill. It just comes alive. And it's super fun. So that would be what I'd say. You focus on stories and bumper sticker sayings of the home, you get your core word, and then you focus heavily on your inner circle. I will literally move my family if they get around the wrong people. So it's about having strong mentorship, strong families in your inner circle that you trust and apprenticeships for your children as they grow. Okay. So we focus on that when it comes to core Which because of you, we did create the Crescenzo family code, but this is a great reminder of, our core word and anchoring the core values with stories. Because my three year old can recite it back to us and we are courageous as number four. So that was just the Lord putting that in there. I forgot that was even number one. Um, so thank you because of you, we have a Crescenzo family code. Let's And the cool thing about this, by the way, is families just go through our 12, it's 12 months, but we're asking you for a couple hours a month. That's it. So you can't, if we gave it to you all at once, you're like drowning in it and you don't do anything. So we just give you piece by piece. You're gonna build these two this month. Now we're gonna add these and we're just gonna go through it all year. And then you're crushing by the end of the year. So number three is capability. Okay? Everyone knows that the school isn't teaching their kids all the things they need to learn in life, but they act like it by outsourcing it to them. Okay? They outsource the discipline to the sports, hoping they get it. All the academics and learnings and trainings to school, hoping they get it. And they just don't get all the critical stuff. And they don't get the money skills. They don't get the critical thinking, problem-solving skills. They don't get the relational persuasion, influence, communication skills. They don't get the home skills. They don't think through, how do I handle my own messes and routines as a kid? Like, let's help them master those. To help the family really have a lot more peace and less behavioral cycles and less issues in the home, all these families are like, oh, let's go get them into sports and extracurriculars and then we'll start some kid business with them. It's like, hey, let's master the home skills first because those are the critical capabilities and executive functions required to do the rest. So we help them nail it in the home first, and then start compounding with all the other critical skills. So when it comes to capability, the AI revolution is going to hit many families like a Mack truck, okay? Information used to double every 25 years. And then the internet came along and it was every year. And even then, like higher ed and degrees started to be way behind. Well, now with AI, it's every 13 hours. And so children are not just feeling overwhelmed with the future, they feel obsolete. Teenagers are like, why would I go to get a degree if it's gonna be automated? So see, we have to think differently about unchanging skill sets that are gonna help them crush regardless of the landscape in our economy. See, with our capability series that we take families through, it's gonna be a multi-million dollar net worth for them in their lifestyle. But what it actually does is it builds this level of confidence and capacity for them to crush regardless of It's the same framework you said for the businesses. Who are you becoming? I'm not focused on my goals or my metrics. I want to become the type of business that creates profitable systems that scale indefinitely. You're now teaching children to have the capacity to develop skill sets that regardless of what shifts are happening in the marketplace, technology, the economy, different sectors, I am a skilled human being who can provide and execute at a high Yeah, schools teach your children what to learn. Children need to learn how to learn. Wow. See, here's the problem with school. Here's the problem with school. Here's why life in school are so different and people are all frustrated with school. In school, you memorize lessons to take a test. And then right after that, you forget everything. That's not how learning works. Kids learn through fun and real life experience. That's the only way kids actually learn anything. So in school, it's lessons and then a test. Well, in life, you have the test first. called life. And then you learn the lessons afterwards and they stick for the rest of your life. And so when it comes to education, we have done it all backwards. And so education needs to be more about problems to solve, multiple ways to the answer, asking good questions, having critical thinking, learning how to learn and how to think, not what to learn and what to think. See, this is the big problem in our education system. And so this is why we have to complement this at home. We have to supplement it by learning this way and building in the gigs model and the home economy systems and the trainings that are in the home, because Well, it takes the responsibility back in the household. I mean, if you think about it, one, you know what this says to me is, probably some of the problem with outsourcing is because of the lack of intentionality and clarity on what you would even teach. Like in order to actually bring in the training into your household, you have to first know, what am I even going to train this child on? Which is why the autopilot system has been created. If I'm going to let somebody else handle it, not because I don't want to, but because I don't actually know how to. So once I get empowered with the knowledge and the resources, it's a no brainer that I wouldn't wanna take over the grooming of my child because now I have the wisdom to transfer to them. But if I never get the wisdom myself, just like when we went back to the start of this podcast of being single, if I never walk the path, I'm not gonna be the type of person that can attract a spiritually disciplined and gifted person. partner. So it's the same thing with parents. We have to become the type of parents. I mean, I'm really just talking to myself right now at this point, but it's empowering. We have to become the type of parents who are capable of taking over the responsibility of this grooming process. Otherwise That's right. And you know, this is why people shy away from this stuff. They just outsource it, hoping the school gives them everything they need to know, and they don't. And even homeschool systems, like we gotta be careful here, because homeschool, sometimes they literally just take like a public style of curriculum and they just do it at home faster. And so that all needs to be thought through in a different way because, we have to help our kids learn how to learn and learn how to think if they're gonna succeed in the real world. And so with us, I don't care if you have your kids at a private school, a charter, a Montessori, a homeschool, a public, I know how to crush regardless, okay? So for me, it's less about what those other things are, and it's more about how you nail it in the home, whether they're with you all day, every day, or part of the day, like we can nail it every way. But I'll say this, the best tip I can quickly give is if you're honest with yourself, how often are you making every single experience with your kids or time with them into a learning opportunity? This is a great hack for families. It's like, okay, are you literally just getting through dinner to get them fed? Or are you asking awesome questions and telling great stories? and doing the special plate and the dinner views and the things that we teach. How often are you literally just sitting on the couch and you're on your phone and your kids are watching something? Okay, there's How often, you know, yesterday I went to the bank, took the boys, taught them a bunch of stuff at the bank. I didn't just do the errand. It was a learning experience. Grocery shopping. Bring them, teach them, cook with them, like make everything a learning experience and you'll start to understand how this stuff compounds over time. The more that you do things with your kids instead of for them, the faster they learn to do them themselves and the more free you become to connect with them faster over time. So these are principles I'm giving This isn't just turn everything into a learning experience. I mean, you're speaking to hundreds of millions of households right now with, instead of doing things for your children, right? America, United States of America 2026, start doing things with your children. And it's the same timeless principle, which is if you do more work on the front end, If you invest a little bit more, and then it goes back to what you said, if you have the energy and the capacity to invest in your children, because you didn't work 14 hours, so you're just going to put a movie on and order DoorDash and let the last two hours go by. But if you have the capacity to do everything with them, you're actually going to set up the back half of your life with 10 times the fruit because you just equipped your next generation to have all the skills that they need to learn anyway. That's We are literally, we have a model in our home. By the time our kids are 12, Like we could both get hit by a bus and they could run the home fine. That's a wild thought I know, but it's true. They can handle everything just fine. They know what to do in emergencies. They know how to do the laundry and cooking and dishes and cleaning and everything in their rooms and know how the house works. We teach our kids what we invest in. I tell my kids what we give to in our charitable foundation. Like they know all this stuff. You think an eight-year-old can't learn all that? What are you, out of your mind? Kids are sponges. They're geniuses. In fact, we just beat it out of them systematically over time. And so we wanna go the opposite route. And we want, you know, I ask my kids way more questions than I give them all the answers, because I want them to learn. Right? So this is the kind of thinking that really helps the strongest. And this isn't me talking. This is the strongest, best families we've ever seen where they did this for four or five generations in a row. And they passed down the special recipes to do this. And their kids and grandkids and great grandkids now are crushing. and they're blowing by them. Like I look at these families, bro, like not just impact and financial competency that blows by Yeah, I mean, really what you're doing in spiritual warfare is you're breaking generational curses, and it goes back to killing idols and removing strongholds. You're just decreasing all of the windows, thresholds, and doorways that the enemy can even get into because you're so intentional about, as for me and my house, we will serve the Lord in every which way possible. Yeah. You've just, I mean, you've just created an atmosphere where the Holy Spirit can dwell and you can equip the next generation, and there's just not a lot of opportunities for the enemy. It's really what you're doing. You're decreasing the amount of at-bats the enemy gets Yeah, not my house. Passover, go somewhere else. Hey, this house serves the Lord. Train your children up in the way they should go, and when they're old, they will not turn from it, okay? Kids hold onto faith when they see it actually modeled, okay? Not when you make them go to church. Kids learn generosity when they earn money and give of their own money. That's how they learn generosity. Not when you give them 10 bucks to put in the offering plate. When was the last time you cracked open a Bible at dinner or breakfast and just talked about a random verse and asked the kids what they thought about it? Like that, it's as simple as that. When was the last time you prayed together for somebody other than their sleep or the food? and saw it answered. Kids keep faith by answered prayer, parents walking it out, and learning the systems and habits of being in the word together. That's how kids carry it on, because it ain't fake anymore. A lot of parents see God as like, oh, crud, we have kids. We better make Yeah, I know a lot of people from growing up, the minute they had their first child, they came back to the faith. I mean, that was the moment where they said, hey, Yeah, but a lukewarm Christian never passes down faith. A lukewarm Christian outsources spiritual development to One of the first questions I was gonna ask you was about lukewarm, but for the last hour, you've just addressed every way to not be lukewarm, so the entire episode Look, I know someone's gonna press cut and stop this right now when I say this. Yeah. The only inheritance that matters is a spiritual one. Like if you focus your life on passing down a financial inheritance to your children and grandchildren, it will ruin them. it will destroy them. An entitled or anxious child who gets wealth becomes a nightmare. And then their kids, because they're going to ruin their families, and then their kids blow what's left and are completely ruined. And then hopefully your great grandkids can somehow resurrect your family's last name and start from scratch and become the Yeah, so how about we go from glory to glory and stop skipping 80 years of hell before a family line gets fixed? So I want you to experience the benefit of your kids and grandkids. It's a crown of splendor, it says in the scripture. Like everyone says the teenage years are hell. No, they're not. They're the coolest. They're the most fun. They're the most engaged. They're the most deep relationships. We gotta get these lies out of our heads. But if you do these things right, and that's why we put this into this system, it's like so many people don't know how to learn these things. There is no other place to get them because you can't just crack open the Bible and fix every issue. A lot of people don't know how to interpret it the right way, because that's what wisdom is. See, wisdom is not just knowing what scripture says, but knowing what it's saying. So you've got to look through the words to understand the context and the application to your life today. This is what the greatest teachers and pastors and wise people in the world do. They're able to apply context to Scripture. And so that's what we're trying to do, which is just get these recipes. They're not hard. They're simple. Some of them are one-offs. Some of them are systems like habits. but once you get them, over time it compounds and you'll watch. Like we see people get transformations like in a week, but you know, that happens. But the biggest, grandest transformations happen over years I'm so grateful that the Lord has brought you and this way of thinking, this wisdom, this context. I mean, I'm, I can't even articulate how grateful I am that I'm getting this with a three-year-old and a one-year-old and not a 30-year-old and a 27-year-old because this is going to shift the trajectory of my family. And I'm committed to making sure that it impacts thousands of families that you've equipped me with this knowledge. It's just so powerful. All right. So I can't even, I cannot repeat the lessons that are worth repeating because the entire hour is just golden nugget after golden nugget. So there's no excuse to not raise a kingdom driven family. and to build the systems and habits after you just dedicated your time to share all of this with us, please go Connection. So connection is about deep relationships that last. It's turning your children into best friends. And you know, children that are raised well, become close friends of yours for the rest of your life. That's what we all want. Nobody wants independent kids who go off and never call you, FaceTime, come back, or go on trips, or anything like that. Nobody wants to have kids be raised to leave the house, go get reverse discipled by the world, or whatever school you pay 100 grand for, and become estranged from you, marry someone who has the exact opposite values, and never talk to you again. Like, that's the worst golden years ever. So connection is critical. Because it doesn't, like, imagine raising extremely capable, successful kids who aren't connected to you. That's the worst. And most Well, it's like any relationship you're trying to build, any sale, any mentorship opportunity, nothing can be done without somebody feeling heard or understood, without no like trust. I mean, all of it starts with connection. Like the human framework and ecosystem is built on two Yep, exactly. So in our connection series, you know, you can know, yeah, I wanna have a better relationship with my kids. Okay, that's great. But you have to have a system to do that. And so in our connection series, we go through what we call milestones, we call moments and margin, okay? So moments and margin are the two recipes that are required to have deep connections. So moments are about creating milestone events, This is dates, dinner views, family parties. I don't say family meetings ever again. That's a cuss word to kids. Family parties. We give you the system to do all this stuff repeatedly. We make it super easy with like date wheels and automated reminders and like awesome dinner view questions and like systems for all this. And then margin. So if you don't have margin, none of it's possible. You've got to have buffer in your life. And so then what we work on is our calendars and our works that we are freeing up the time to strategically connect with the members of our family. It's about being physically present and emotionally available. Because how many times have we, especially entrepreneurial-minded or the people that are working a lot, we are home with our family thinking about work. We're thinking about the stress of the thing. We're thinking about the project. We are not aware and present mentally. Like we're just not there. And so you can't connect with a family member if your mind is somewhere else. If mom's thinking about the errands and the to-dos and a million other things, and dad's thinking about work and projects and the sales goal and that Your kids have a child on autopilot. It relates so much. I mean, I'm just watching movies in my mind as you talk. I'm sitting over here because it is the theme and the story and the movie that's playing over and over again. It's not a Christian book, but a powerful book I read when I was early in my journey was Four Agreements and how, everybody's experiencing their own movie, even though it's the same fact that's happening. And what you're describing is the movie that's being played in the household right now. And then it goes back to spiritual warfare, which is whether we acknowledge it or not, there is a war happening. That's why I love what you said, one of my favorite quotes from today, which is, if you want to go to war, go to worship. But it goes back to, you can't avoid this responsibility. If you have children and you have a wife or you have a husband and you're a believer, you have a responsibility to do this well. And it's your responsibility to seek out the wisdom and the guidance and the multitude of counsel to develop a playbook, because Yeah, your children only get one childhood. Like 93% of all the time you have with your kids is used up by the time they're 18. So nail it, get it right. So we talk a lot about trauma, conflict, love languages, like forgiveness. We train in all that. And we don't just say the buttons. We don't just say the like the hot topic words. We're like, okay, here's the system. for how you implement this effectively each day, week, month, and year inside your home. And it's effortless once you get it. Once you get it, see habits are, once you get them, man, like it's almost harder to lose them than keep And it's like, it's like brushing your teeth. That's why it's worth doing the work. So if somebody is listening to this and they say, man, I just don't know if I have the motivation to do all of this. I kind of like letting my kids watch TV and movies and door dash and go through the motions, which hopefully you're not saying that, but if you are, What you just said is a powerful reason why it's worth sacrificing to build this lifestyle because once you build it, once you get this down, not only will everyone know you by your fruits, but it's already built. You've done the thing that you were put on this earth to do. Create the The biggest rebuttal we get from families is they don't have the time or money, the cost of Well, I think about that, right? When you say margin, if I wanted to roll this out to my staff or other people, that's the first thing they would say is, Yeah. Yep. So for us, it's like, okay, well, yeah, we're asking you for a couple hours a month. Like you're going to have to, once the kids go to bed, like take 35, 40 minutes, sit down and go through the 20 minute video and talk about it, like get these things implemented. But I would really ask you a better question, which is what's the cost of not? What is the cost of not doing this now? What, you think you're gonna have more time later? No, you're gonna have less. You think you're gonna have more energy later? Nope, you'll have less, okay? What is the cost of not for your children's future? Like we call it the thousand, okay, so if you go through our program, you are gonna have a way higher percent chance of not going through The 1,000 sleepless nights happen in the teenage or adult to their 20s and 30s, where all the nightmares start to happen that could have been solved and could have been protected against. And they're gonna cost you easily, every single one costs you six figures. You're right. And 1,000 sleepless nights. As you say this, like the cost of not. So unfortunately, my mother has had 1,000 sleepless nights. based off of my childhood, it was not what we just went through today, which is by the grace of the Lord. So just two things that I just want to relay to the audience, which is a moment of gratitude for this, but why I'm so committed to doing this and the grace that's been on my life. One, this podcast, The Pillars of Purpose is how to not only win at work, but win at home and how to maximize your God-given potential without losing your soul. Because when I started to experience success in the marketplace, I almost lost my marriage. And because of that, I left a very successful business to start over from scratch because I was committed to never go through divorce, going through a divorced household. That's number one, which is why I'm so grateful for people like you that are giving the wisdom and the framework. But number two, When I had the radical moment where Christ transformed my life, June 4th, 2018, I get shot. I'm robbed at gunpoint. I don't even know if you know this, but I was selling drugs, abusing drugs. I get shot in a grocery store parking lot. And what you just said, the cost of not, I was literally sitting in an ambulance and I thought, I'm about to be a loser, even though that's not maybe the most professional framework, but I thought every ounce of potential that could have been my life was about to be gone. It was about to be over. There would be no legacy. So from that day, I felt a moral responsibility to pursue my God-given potential, but also encourage others to do the same. I feel like that was that moment that when Christ came into my life of why I'm here on this earth, encourage others to pursue their God-given potential and pursue mine every single day, which is a podcast and why I want to be around men like you. Um, so that, that leads that. Yeah. We've never shared that together, but that's my story. So leading into the last two questions for husbands and fathers, from the words of Scott Donald in 2026, what should our non-negotiables be? We've talked about a lot, but just to summarize it again, I'm a husband, I'm a father, I'm a believer. I wanna lead my family well. What should be my simplified non-negotiables as I end this podcast Yeah, I think what you don't heal from, you pass down is one of the critical ones. The demons you don't face, raise your kids. So number one is heal. If you have trauma in your life or demons that are still tormenting your soul, before you can effectively lead your family, you need to get healing and come to peace with what's Yeah, you gotta heal, man. There's core wounds in every single one of us and strongholds that attack every single person. It's very hard to never heal. So heal, number one. Yeah, and when it comes to this modeling in the home, your Yeah, your sons will follow your example and your daughters will marry it. That one comment, if anyone has a daughter, it's like, yeah, get it right. Like you put the investment in the time and the energy to get it right. It hits both. It hits both. But if you've got a daughter, that one's like, oh wow, yep, my daughter's gonna marry my example. And so that is a critical piece here. And I think the last thing I'll leave people with is, we have to take time out to work on our families instead of just being in them. Okay. If you don't do that, it's like work. You're just going to be stuck doing it all the time. And you're, you can't see the label inside the jar. So you have to take time out to work on your family. Like everyone's like, what's the best, parenting strategy out there or I'm like, okay, there's 27 different parenting models in the world. 27 that we've counted. And they're all 1C experts. Nobody knows the whole framework. They like all focus on 1C. Here's the answer. It's proactive parenting. Like that's the only one that matters. Like if you are proactive, then you can build the family recipes correctly. You can build the habits. You can have the family culture and systems correct, or you can be reactive. And reactive means that you don't know what to do in the moment. You don't have an answer for it. You don't have a system. You're literally playing catch up all the time and you're gonna be exhausted and miserable. And then all of a sudden it's gone. Like they're gone. And then it's like, oh Lord, help us all, right? So just spend more time than you think Like- Oh, so good. That's so critical. Last question. We went 45 minutes over, so thank you so much for your time. But this is the last question on today's episode. So when it's all said and done, you've already served 10 million families. Let's say we get up to three, hopefully 330 million, all of them in America, when it's all said and done, and then we'll go international. Oh yeah. You serve your last family. We finish our last speech. You Courage for my faith. I wanna be known as a man after God's own heart that helped be a general in winning the war against family. Because that is it. Like our civilization lives or dies off of the family unit, man. It's the first ecclesia, it's the first structure of government, it's the home. This is why there's qualifications for elders and deacons. This is why business owners that have miserable personal lives fail all the time. It is the core. And so that's where I'm gonna focus my time is winning the war on family and helping people meet Jesus and enter the kingdom. because it's All right, if it's okay with you, I'd like to pray us out before we wrap. Let's do it. Dear Heavenly Father, I just want to thank you so much for the wisdom that was shared today. Lord, I just pray that whoever needs this wisdom, needs this insight, may you bring them to this episode. May you bring them into Scott's ecosystem. May you bring them to your word. May you direct them through your scripture, your living, breathing word with the wisdom that they need to lead their family well. Lord, we pray against any attacks on the family. any divisiveness, any lies, any deceit, just any idols that are being formed in households today, Lord, we pray against them. Father, I specifically pray over Scott's voice and over his message. May it be amplified. May the millions that have already been reached, may it be multiplied by millions and billions, Lord. There are billions of souls that need this message and need this wisdom. on how to lead families well. So Lord, I just pray for blessing and abundance over Scott and over his family, over his business, over his message in the marketplace. I pray over revival in this country, Lord. May you continue to equip kingdom-driven leaders. May you help us remove all selfish pride. May you help us remove anything that is taking us away from seeking you and spending time at your altar and putting you first. Lord, we love you, we praise you, we honor you. I thank you for today. And Bro, thank you so much, Pillars of Purpose podcast. Scott Donnell, thank Thank you so much for tuning in to today's episode of the High Level People podcast. If you've learned anything from today's content, or if it made a positive impact on your life in any way, please feel free to subscribe on your favorite platform. Importantly, if you think there's somebody in your life who would benefit from today's episode, please shoot them a link. Encourage them to do the same. Encourage them to subscribe because every week we're committed to adding value. I look forward to seeing you soon.